Mass customization is the process of providing services or products that are customized or modified to satisfy the customer’s need. This is a manufacturing technique that combines the personalization of custom-made products with the low costs of mass production.
Mass customization is a great tool for certain retailers, including those who sell furniture. They offer their customers the possibility to combine or mix and match the pieces of products to create a personalized version. However, unlike custom-made products, those that are mass customized have lower costs.
For example, Ikea offers multiple options for shoppers. They can customize their bed frame or choose different products to create their personalized closet. Ikea’s mass customization is so effective that some furniture stores purchase products from Ikea and combine them in a unique way and then sell them to the end-customer.