Price cuts mean lowering a product’s price to offer a discount to customers. They are used to increase sales and attract more shoppers. While most price cuts are received greatly by customers, there are cases in which price cuts can actually affect your brand’s image.
If you always lower your prices, customers will start to think that the full price of your products is too big. Lowering prices also affects the way customers think about your store. If you are not a discount shop, then you might want to consider smaller price cuts or other types of promotions to ensure that customers maintain their impression of your store.
