A pop-up store is a temporary establishment opened to sell products or services for a period of time. Unlike regular stores, a pop-up store is usually opened by brands that don’t have a physical location. However, big retailers like Target also open pop-up stores with different themes to create an amazing experience for shoppers.
Also, pop-up stores frequently offer different products than the ones available in regular stores. They are opened during a special campaign or promotion. After a short period of time, the pop-up store might change its location or be closed for good.
Because of its short lifespan, a pop-up store creates a sense of FOMO which encourages customers to visit it and purchase more products. There are also pop-up restaurants where people can enjoy a different kind of culinary experience.