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Shopper Marketing Weekly Snacks #12
Campaign scoop Gold Lions. The Cannes Lions International Festival of Creativity took place just a few days ago and Ogil...
How to make your store more Instagramable with visual merchandising
People love to shop and this isn’t going to change. Even with the rising inflation and people saving up for an uncertain...
Shopper Marketing Weekly Snacks #11
Campaign scoop Music and food. What do brand activations and eggs 🥚 have in common? Apparently, a lot. Just Eggs wants ...
Supermarket advertising with POP marketing
When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal o...
Shopper Marketing Weekly Snacks #10
Campaign scoop Blind Taste Test. How to show that people appreciate your flavored sparkling water? A blind taste test. I...
Customer loyalty vs customer satisfaction in-store
Customer experiences come in all shapes and sizes. Some shoppers might be in a hurry and just want to grab a quick snack...
Shopper Marketing Weekly Snacks #09
Campaign scoop Grab them all! Increased interest in healthier food choices increased the consumption of plant-based food...
Shopper engagement: How to have the wow-factor in-store
Customers that step foot inside your store are ready to make a purchase or, at least, they are considering it. Unlike sh...
Shopper Marketing Weekly Snacks #08
Campaign Scoop Always refreshing. What do you do when you mistakenly eat the spiciest peppers? How about when you fall a...
Brand voice: How to create the voice of your FMCG brand
In the retail industry, competition is fierce and brands need to do everything in their power to make sure that they att...
Shopper Marketing Weekly Snacks #07
Campaign scoop Audio advertising. When talking about keeping consumers engaged with ads, audio has strengths other platf...
Shopper Marketing Weekly Snacks #06
Campaign scoop Change is always good. Kevin Hart, one of the funniest celebrities shoot a commercial for Beyond Meat to ...
Unified customer experience: Tying up the online and the offline
Customer experience is one of the most important things you need to take into account in the retail industry. If shopper...
Shopper Marketing Weekly Snacks #05
Campaign corner
How to Market to Millennials and Gen Z Shoppers
Millennials have been shopping in stores for many years and they have shaped the way retailers market their products. No...
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