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Customer touchpoints in retail: Impress and engage
The pandemic has affected the way people shop. Also, 75% of the 33,000 customers mentioned that they changed the brands ...
Top retail resources for 2022: Blogs, podcasts, guides, newsletters
2022 might be a challenging year for retailers. Considering the chain supply issues and the demanding customers, retaile...
Proximity marketing: Offer a more personalized in-store experience
By the end of 2022, it is predicted that there will be 7.26 billion mobile phone users. Considering this, retailers need...
Guerrilla Marketing In-store: Is it a good idea for brands?
Amazing, surprising, maybe a stunt? These are some words that can describe what customers think about guerrilla marketin...
Personalization in-store: Is it possible?
Customers are demanding more from retailers and brands. The pandemic, the increase in online shopping, and the omnichann...
Customer experience trends in retail to follow in 2022
2022 is just a few days away and it’s important to prepare your strategy for next year. Taking into account the Pandemic...
Retail events and conferences to attend in 2022
The retail industry has changed a lot in the last few years, especially due to the Pandemic. It’s important for brand ma...
Holiday marketing in-store for FMCG brands
Tis the season to be jolly! Also, it’s that time of year when customers are buying a lot more and spending more time in-...
Product differentiation for FMCG brands in-store
When customers step foot inside a grocery store, they are bombarded with options. As you know, the market is saturated a...
Gain a strong shelf presence to increase brand awareness and sales for FMCG brands
The store shelf is an important touchpoint on the customer journey of any shopper. From the decision to go to the store ...
The power of visual merchandising in grocery stores
Retail merchandising is a very important topic for brick and mortar stores, especially for grocery stores. While some mi...
  • Nov 2,2021
Brand activation technology: Increase customer engagement in-store
It’s becoming harder and harder to capture the attention of shoppers, especially in brick and mortar stores. Since a lot...
5 things to look for when choosing a Retail Marketing Agency
Marketing is an essential part of any business, especially in the retail industry. If you want customers to hear about y...
Why is impulse buying so common and why does it matter for Retail
Shopping is much more than a simple chore nowadays. People love to come to the store for the experience, not just to buy...
Retail Media Networks: The best place for FMCG brands?
The COVID-19 pandemic accelerated the adoption of online shopping. More and more people are turning to eCommerce platfor...
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