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Shopper Marketing Weekly Snacks #04
Campaign scoop Paying tribute in an annoying way. Pringles takes an irritating walk down memory lane. In its latest soci...
Shopper Marketing Weekly Snacks #03
Let’s get physical!
In-store audio marketing: Speak the language of your shoppers
Innovation seems to be the main focus of retail businesses in the last few years. The impact of the COVID-19 pandemic an...
Shopper Marketing Weekly Snacks #02
Taking shopper experience to the next level
Top 5 Shopper Profiles for Grocery Stores
It’s important to know your customers and understand their needs and wants. This industry is changing constantly and so ...
Shopper Marketing Weekly Snacks #01
Putting the shopper experience first One-stop shopping. It’s 2022 and retailers know that customer experience is the key...
Shopper behavior: The most important indicator for a retail strategy
Nowadays, it’s a shopper-centric world. Unlike the 60s when customers didn’t have as many options, now, they can move fr...
Shelf Inventory Management: The trickiest issue in retail?
Brick and mortar retailers have a lot of challenges to deal with after two years of pandemic and a rapid online shopping...
On-shelf availability: How to keep your customers happy and shopping
Shoppers still love to come to the store to quickly grab the products they need or to stroll along the fully stocked she...
Retail analytics: Empirical data helping retailers grow
In-store, online, hybrid, omnichannel, these are just a few faces of the retail industry that can be associated with ret...
Word-of-mouth marketing in retail: Drive sales and build brand loyalty
Brands and retailers want the same things: build brand loyalty and drive sales. However, this is not an easy challenge. ...
Customer insights: How to collect and take advantage of customer data
Considering how competitive and ever-changing the retail industry is, retailers need to find better ways to entertain an...
Shopping centers-as-a-service: Reinventing retail
Retail is constantly changing to meet the demands of its customers. While eCommerce is seeing a constant rise in custome...
How to succed at retail marketing in 2022
The retail industry is ever-changing and the demands of the customers are increasing as we speak. Actually, during the p...
Visual merchandising trends to follow in 2022
Attracting the attention of shoppers in-store is extremely important. While more and more people are shopping online, br...
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