--- title: "Shopper Marketing Weekly Snacks #18" description: Discover the latest news in retail and shopper marketing. Keep up with the latest trends. image: https://www.tokinomo.com/hubfs/Shopper%20marketing%20%2315%20%281%29.png --- [![Logo_White_Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Logo_White_Transparent")](https://www.tokinomo.com/) [![Logo-White+Orange-Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Logo-White+Orange-Transparent")](https://www.tokinomo.com/) - - GOLDEN ARROW MARKETING AWARD FOR SALES SERVICE IN POLAND - GOLDEN ARROW AWARD FOR SALES SERVICE IN POLAND [ Read More ](https://www.tokinomo.com/news/sales-service-golden-arrow-award-tokinomo) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [ Back to all articles](https://www.tokinomo.com/blog) Blog # Shopper Marketing Weekly Snacks #18 - ![Nicoleta](https://www.tokinomo.com/hubfs/Nicoleta%20Blog%20Author.jpeg) [Nicoleta](https://www.tokinomo.com/blog/author/nicoleta) - Aug 9,2022 ## Campaign scoop **Keeping it cool.** Some things should never change, while others might need some refreshing from time to time. Sprite’s [latest commercial](https://www.ispot.tv/ad/bhvg/sprite-same-spokes-new-person-featuring-trae-young-anthony-edwards) shows us that good things should remain unchanged, like the original taste of Sprite. While the taste remains the same, the appearance has changed because of their new bottle.  **Rhymes on the beach**. What can be better than drinking a cold Corona on the beach? Drinking it next to Snoop Dogg. In the latest [commercial for Corona](https://www.ispot.tv/ad/bhSd/corona-rhymes-featuring-snoop-dogg-andy-samberg), Andy Samberg tries (and fails) to rap with Snoop Dogg. Sometimes, it might be better just to enjoy the beach and the drink.  ## Time for retail tech **Self-scanning stores.** People love convenience and they hate to wait. That’s why self-checkout or self-scanning stores seem to be the future.[ A new report](https://www.retaildive.com/news/global-self-checkout-stores-triple-2027-report/628630/) shows that these stores might triple by 2027. Last year, 10,000 stores internationally began offering mobile self-scanning, allowing shoppers to scan items on their own mobile devices.  **AI and machine learning.** Oracle Retail is expanding its portfolio of [retail solutions](https://www.retaildive.com/spons/oracle-retails-ai-foundation-and-retail-insights-solutions-improve-decisio/627778/) to include Oracle Retail AI Foundation Cloud Service and Oracle Retail Insights Cloud Service. This comes as a way to provide enhanced data analytics to brands. It is going to enable end-to-end insights-to-action workflows.  **Fresh live streaming.** The Fresh Market implemented a video-driven customer experience platform. Thanks to live streaming and social commerce, the grocery chain has seen key engagement metrics quickly grow. [The Fresh Market ](https://www.grocerydive.com/news/the-fresh-market-shoppable-video-livestreaming/628580/)has been working in recent months with the live commerce platform Firework on content. ## Sharing the **expert**ise  **Mobile devices. **Are mobile devices creating connected store associates yet? This is one of the top discussions on[ Retail Wire](https://retailwire.com/discussion/are-mobile-devices-creating-connected-store-associates-yet/). Here’s what Carol Spieckerman had to say about this topic:  ![](https://lh3.googleusercontent.com/S9T5PizOjHJHLRu50QkTxCuCRqtB1-jcZ-SfmeUfQ6sShZ453Zfhzd8lkw6_j55Vgf-S92Yx_afa_kUxiCerDX0W_blGCKomTC0yKRkBVJj_nOQYwZpM_PqhyrskILJI1wEo6XQjgAzP7R2ZlTd61WM) **Best before.** Limiting food waste is a great way to reduce pollution. However, how far should retailers go to limit food waste? In one of [Retail Wire’s discussions](https://retailwire.com/discussion/should-best-before-and-use-by-dates-be-reimagined-to-reduce-waste/), retail experts talked about if “best before” and “use by” dates should be reimagined. Here’s what Brian Cluster had to say about this:  ![](https://lh3.googleusercontent.com/tSZ9ubb23POk8eNDKp634jGONJUrmQpct9EYUSABHguEl3UcvxwoYm5xlAb5f34uMqPNFQFMDvHl-llCha__BWrlPnVmV-Gj-JIgV7A5kEv79X_74zf4lK0vUQLIQtdaMhfMOZlVistsAbTnzNLdpPw) ## Quick commerce and non-polluting eggs **Fast groceries. **It seems that the [quick commerce](https://www.chargedretail.co.uk/2022/08/03/gone-in-a-jiffy-why-the-quick-commerce-grocery-sector-is-destined-to-collapse/) grocery sector might suffer a decline in the following months. Why? Because people are not that committed to getting their groceries faster. Shoppers want good groceries that come when it's convenient, not as fast as possible.  **Carbon-neutral eggs.** Yes, you read that right! Morrisons is the first retailer to introduce [carbon-neutral eggs](https://www.retailgazette.co.uk/blog/2022/08/morrisons-launches-carbon-neutral-eggs-from-hens-fed-on-insects/). These eggs come from hens fed on insects. The eggs are the first product to be sold as part of the supermarket chain’s drive to be directly supplied by zero-emission British farms.   Sign up for news alerts, insights, and teachings! See more by tag - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) - [retail marketing](https://www.tokinomo.com/blog/tag/retail-marketing) - [retail technology](https://www.tokinomo.com/blog/tag/retail-technology) - [shopper experience](https://www.tokinomo.com/blog/tag/shopper-experience) Featured [Gamification, Shopping habits, and Customer centricity - Monthly Snacks #104](https://www.tokinomo.com/blog/gamification-shopping-habits-and-customer-centricity-monthly-snacks-104) [Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103](https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103) [Influencer Marketing for Grocers: Bridging the Digital and Physical Retail Experience](https://www.tokinomo.com/blog/influencer-marketing-grocers) [Cross-Promotional Strategies Using In-Store Retail Media](https://www.tokinomo.com/blog/cross-promotional-in-store-retail-media) [Grocery personalization, Customer sentiment, and TikTok Shopping - Monthly snacks #102](https://www.tokinomo.com/blog/grocery-personalization-customer-sentiment-tiktok-shopping-monthly-snacks-102) [Tweets by Tokinomo](https://twitter.com/Tokinomo1?ref_src=twsrc%5Etfw) Article Tags - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [shopper engagement](https://www.tokinomo.com/blog/tag/shopper-engagement) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) Show your support - [share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-18) - [share on Twitter](https://twitter.com/home?status=https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-18) - [share on Linkedin](https://www.linkedin.com/shareArticle?mini=true&url=https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-18) [Prev](https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-17) ##### [Shopper Marketing Weekly Snacks #17](https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-17) [Next ](https://www.tokinomo.com/blog/future-of-grocery-retail-expert-round-up) ##### [The future of grocery retail | Expert round-up](https://www.tokinomo.com/blog/future-of-grocery-retail-expert-round-up) ### Subscribe Here! 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Let's talk! ![Form_Right_Bg](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/Form_Right_Bg.png) [![Tokinomo In-Store Marketing Robots](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/T.svg "Tokinomo In-Store Marketing Robots")](https://www.tokinomo.com/) Product Work Resources Company Social - - - - - [ Contact Us ](https://www.tokinomo.com/contact/) ©Tokinomo. Copyright 2024. All Rights Reserved. Patent awarded A201500317, Patent pending A201900056 [ Terms & Conditions ](https://www.tokinomo.com/terms-of-service/) -  [Privacy Policy  ](https://www.tokinomo.com/privacy-policy/) back to top [![Tokinomo In-Store Marketing Robots](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/T.svg "Tokinomo In-Store Marketing Robots")](https://www.tokinomo.com/) Product Work Resources Company Social - - - - - [ Contact Us ](https://www.tokinomo.com/contact/) ©Tokinomo. Copyright 2024. All Rights Reserved. Patent awarded A201500317, Patent pending A201900056 [ Terms & Conditions ](https://www.tokinomo.com/terms-of-service/) -  [Privacy Policy  ](https://www.tokinomo.com/privacy-policy/) back to top ![](https://px.ads.linkedin.com/collect/?pid=2363194&fmt=gif) ```json { "@context" : "http://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : "Nicoleta" }, "dateModified" : "August 9, 2022, 6:39:24 AM", "datePublished" : "2022-08-09 06:39:24", "description" : "Discover the latest news in retail and shopper marketing. Keep up with the latest trends.", "headline" : "Shopper Marketing Weekly Snacks #18", "image" : { "@type" : "ImageObject", "url" : "https://www.tokinomo.com/hubfs/Shopper%20marketing%20%2315%20%281%29.png" }, "mainEntityOfPage" : { "@id" : "https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-18", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent30.net/hubfs/6784033/Tokinomo%20Logo/Logo_White_Transparent.png" }, "name" : "Tokinomo Marketing SA" } } ```