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Impact of COVID-19 pandemic on customer loyalty
We all know that the pandemic affected most industries, including retail. However, its impact wasn’t just due to restric...
Sustainability in retail: trend or necessity?
Grocery stores and other retail shops focused on hygiene and safety during the Pandemic, which was expected. However, su...
Phygital in Retail: Bringing the online and offline together
The retail world is full of buzzwords. Omnichannel retail, retailtainment, shoppertainment, and brand activation are jus...
Inclusion and segregation in retail: the ethnic food aisle.
You go to the grocery store prepared to shop for the whole week. However, on your shopping list, you have various ingred...
Retail advertising beyond the cookies?
Everybody loves cookies. However, in this article, we are going to talk about a different kind of cookie. Online adverti...
Hard Seltzer - The trendiest beverage on the market
Nobody knew what hard seltzer was back in 2012 and now it has become the most popular alcoholic beverage in the United S...
EXPERT ROUND-UP: All about the customer
We begin this expert round-up with a simple question: What is the most important part of any business? If you thought ab...
Hybrid Retail: Find the right mix of channels for your shoppers
Retailers and brands are constantly adapting to new trends. When the pandemic started to affect the way we live and shop...
Make your customers feel represented with inclusive marketing
Brands all over the world are trying to find better ways to engage with their customers. However, most of them make the ...
Harmonized Retail: Why is it better than omnichannel retail?
Multichannel retail, omnichannel retail, harmonized retail. Are they simple buzzwords? While all of them have buzzword p...
Expert round-up: How to increase customer engagement in brick and mortar stores
The retail sector seems to slowly get back on track after the hit it received during the pandemic. While online retailer...
How to create hype with your in-store brand activation
Customers step foot inside the store and they are bombarded with hundreds of options. 10 types of hair products, 20 bran...
Fast shopping: How to increase sales when shoppers spend less time in-store
The pandemic changed the way we did many things. One of the things that are not going to be the same as it used to be in...
Art meets retail to battle COVID-19 restrictions
One of the most important skills is the power to adapt in difficult situations. While some simply adapt, others find inn...
Tribetailing: How to increase brand loyalty
Brands are “fighting” to get the attention of customers and it is no easy task. There are hundreds of brands and it is h...
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