--- title: "Shopper Marketing Weekly Snacks #12" description: See retail tech, expert opinions, shopper news, and much more in our weekly snacks column. image: https://www.tokinomo.com/hubfs/Shopper%20marketing%20%2312.png --- [![Logo_White_Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Logo_White_Transparent")](https://www.tokinomo.com/) [![Logo-White+Orange-Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Logo-White+Orange-Transparent")](https://www.tokinomo.com/) - - GOLDEN ARROW MARKETING AWARD FOR SALES SERVICE IN POLAND - GOLDEN ARROW AWARD FOR SALES SERVICE IN POLAND [ Read More ](https://www.tokinomo.com/news/sales-service-golden-arrow-award-tokinomo) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [ Back to all articles](https://www.tokinomo.com/blog) Blog # Shopper Marketing Weekly Snacks #12 - ![Nicoleta](https://www.tokinomo.com/hubfs/Nicoleta%20Blog%20Author.jpeg) [Nicoleta](https://www.tokinomo.com/blog/author/nicoleta) - Jun 28,2022 ## Campaign scoop **Gold Lions. **The Cannes Lions International Festival of Creativity took place just a few days ago and Ogilvy managed to receive 5 Cannes Gold Lions. One of those Gold Lions was awarded for a campaign with a simple, yet powerful message: the toxicity of social media. The campaign, [Reverse Selfie](https://www.ogilvy.com/work/reverse-selfie), for Dove showed the negative impact of social media and retouching photos.  **Live the best life**. Halle Berry and the Old Gays appear in a bubbly campaign for Bev. The brand asked the “timeless Pride icons” how they live the best life. “[Serving Pride](https://www.youtube.com/watch?v=K3uiK149Mqc)” is a colorful and playful commercial for the brand during Pride month.  ## Let’s get technical **New form of retail.** What if the best of the shopping experience could come to the shopper? [Enjoy Technology](https://www.retaildive.com/news/ron-johnsons-enjoy-technology-potential-bankruptcy/625705//) wants to bring the store to the houses of the shoppers. However, since 2015, the company managed to open 650 mobile stores in North America and now it’s facing bankruptcy. Now, we can’t help but wonder: Is this a new form of retail or is it too early to say?  **Digital search tool.** Don’t know if your store has the item you wanted to shop for? Now you might be able to find out even if you are on your way to the mall already. Simon Property Group is testing [a search platform ](https://www.retaildive.com/news/simon-digital-search-tool-mall-shoppers/625763/)that allows shoppers to find in-stock items before or during their trip to the mall.  **AR for the win. **Customers want to be able to shop online and try out the products at the same time. Thankfully, this is possible with the help of AR tech and it seems that AR is really beneficial for both shoppers and retailers. Shoppers who use AR are [less likely to return](https://www.retaildive.com/news/shoppers-who-use-ar-less-likely-to-return-purchases-snap/625761/) products.  ## Time for expert advice **Podcast alert: **The Season 4 finale of the Remarkable Retail podcast is here. Thank you, Steve Dennis, for sharing.  > Don't miss the Season 4 finale of the [#remarkableretail](https://twitter.com/hashtag/remarkableretail?src=hash&ref_src=twsrc%5Etfw) [#podcast](https://twitter.com/hashtag/podcast?src=hash&ref_src=twsrc%5Etfw) [@RCC_Michael](https://twitter.com/RCC_Michael?ref_src=twsrc%5Etfw) and I go deep on where things stand with my [#retail](https://twitter.com/hashtag/retail?src=hash&ref_src=twsrc%5Etfw) predictions as we move into the second half of the year. > > Plus we unpack the latest [#retailnews](https://twitter.com/hashtag/retailnews?src=hash&ref_src=twsrc%5Etfw) [#tri2022](https://twitter.com/hashtag/tri2022?src=hash&ref_src=twsrc%5Etfw)[https://t.co/nw5slcjIKY](https://t.co/nw5slcjIKY) [pic.twitter.com/o4hSMcPJJ2](https://t.co/o4hSMcPJJ2) > > — Steve Dennis 🇺🇦🌻 (@StevenPDennis) [June 20, 2022](https://twitter.com/StevenPDennis/status/1538866009859182592?ref_src=twsrc%5Etfw) **Trust issues? **Are retailers and consumers misaligned on trust? This is the subject of one of [Retail Wire’s discussions](https://retailwire.com/discussion/are-retailers-and-consumers-misaligned-on-trust/). Businesses seem to believe that consumers trust them more than they actually do. Jeff Sward shared a great perspective:  ## ![](https://lh6.googleusercontent.com/prabyy40HDrYrFwfvslgXnSpAZfunCz2lX3Jtz0_RWlRJDigbgSNjU-88cwlR1XraI5ie8g1CQEjeZeVIT8m3_X8gQjzC06zRHnebh67hR4ZC0TcYf3AiAipQeT-7JselWzNYz8_CXMB2Ea7KA)Rising cost-of-living impact **Strong influences. **While consumers have started to cut costs by shopping less and focusing only on essentials, it seems that there are still ways to influence their purchase decisions. Social media and advertising still have a great impact on sales, but so does affordability. [48% of consumers](https://chainstoreage.com/how-influence-consumers-despite-inflation) are more likely to shop from a brand that has consistently lower prices. **Shopping behavior has changed. **Inflation has impacted[ shopper behavior](https://www.retailgazette.co.uk/blog/2022/06/5-ways-shopper-behaviours-cost-of-living/). Now, more shoppers are purchasing own-brand products and are turning to loyalty programs and coupons to save up money.  **Back to basics**. When prices go high, shoppers stop buying online. In an effort to cut costs, customers are no longer ordering as much as they were. [Online grocery sales](https://www.grocerydive.com/news/online-grocery-sales-bump-up-in-may-as-inflation-benefits-mass-retailers/625439/) in May increased only by 1.7% compared to the same month last year. The increased focus among shoppers on costs could drive demand toward pick-up.  Sign up for news alerts, insights, and teachings! See more by tag - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) - [retail marketing](https://www.tokinomo.com/blog/tag/retail-marketing) - [retail technology](https://www.tokinomo.com/blog/tag/retail-technology) - [shopper experience](https://www.tokinomo.com/blog/tag/shopper-experience) Featured [Gamification, Shopping habits, and Customer centricity - Monthly Snacks #104](https://www.tokinomo.com/blog/gamification-shopping-habits-and-customer-centricity-monthly-snacks-104) [Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103](https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103) [Influencer Marketing for Grocers: Bridging the Digital and Physical Retail Experience](https://www.tokinomo.com/blog/influencer-marketing-grocers) [Cross-Promotional Strategies Using In-Store Retail Media](https://www.tokinomo.com/blog/cross-promotional-in-store-retail-media) [Grocery personalization, Customer sentiment, and TikTok Shopping - Monthly snacks #102](https://www.tokinomo.com/blog/grocery-personalization-customer-sentiment-tiktok-shopping-monthly-snacks-102) [Tweets by Tokinomo](https://twitter.com/Tokinomo1?ref_src=twsrc%5Etfw) Article Tags - [brick and mortar retail](https://www.tokinomo.com/blog/tag/brick-and-mortar-retail) - [experiential marketing](https://www.tokinomo.com/blog/tag/experiential-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) Show your support - [share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-12) - [share on Twitter](https://twitter.com/home?status=https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-12) - [share on Linkedin](https://www.linkedin.com/shareArticle?mini=true&url=https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-12) [Prev](https://www.tokinomo.com/blog/store-instagramable-visual-merchandising) ##### [How to make your store more Instagramable with visual merchandising](https://www.tokinomo.com/blog/store-instagramable-visual-merchandising) [Next ](https://www.tokinomo.com/blog/rainbow-washing-in-retail) ##### [Rainbow washing: What is it and why it needs to stop](https://www.tokinomo.com/blog/rainbow-washing-in-retail) ### Subscribe Here! 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Patent awarded A201500317, Patent pending A201900056 [ Terms & Conditions ](https://www.tokinomo.com/terms-of-service/) -  [Privacy Policy  ](https://www.tokinomo.com/privacy-policy/) back to top ![](https://px.ads.linkedin.com/collect/?pid=2363194&fmt=gif) ```json { "@context" : "http://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : "Nicoleta" }, "dateModified" : "June 28, 2022, 7:46:44 AM", "datePublished" : "2022-06-28 07:45:17", "description" : "See retail tech, expert opinions, shopper news, and much more in our weekly snacks column.", "headline" : "Shopper Marketing Weekly Snacks #12", "image" : { "@type" : "ImageObject", "url" : "https://www.tokinomo.com/hubfs/Shopper%20marketing%20%2312.png" }, "mainEntityOfPage" : { "@id" : "https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-12", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent30.net/hubfs/6784033/Tokinomo%20Logo/Logo_White_Transparent.png" }, "name" : "Tokinomo Marketing SA" } } ```