--- title: "Shopper Marketing Weekly Snacks #16" description: Read the most important retail and shopper marketing news and discover insights from experts. image: https://www.tokinomo.com/hubfs/Shopper%20marketing%20%2315%20%281%29.png --- [![Logo_White_Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Logo_White_Transparent")](https://www.tokinomo.com/) [![Logo-White+Orange-Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Logo-White+Orange-Transparent")](https://www.tokinomo.com/) - - GOLDEN ARROW MARKETING AWARD FOR SALES SERVICE IN POLAND - GOLDEN ARROW AWARD FOR SALES SERVICE IN POLAND [ Read More ](https://www.tokinomo.com/news/sales-service-golden-arrow-award-tokinomo) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [ Back to all articles](https://www.tokinomo.com/blog) Blog # Shopper Marketing Weekly Snacks #16 - ![Nicoleta](https://www.tokinomo.com/hubfs/Nicoleta%20Blog%20Author.jpeg) [Nicoleta](https://www.tokinomo.com/blog/author/nicoleta) - Jul 26,2022 ## Campaign corner **La dolce vita.** It’s time to live your best life. At least that’s what Velveeta is preaching in their [commercial](https://www.ispot.tv/ad/qKqw/velveeta-la-dolce-meandering-mower). Short, funny, and exuberant. These words can describe both the campaign and the lifestyle “recommended” by Velveeta.  **The perfect workout.** Liquid Death did it again! After their campaign with pornstar Cherie DeVille, the brand decided to step it up. Looking for [the perfect workout](https://www.youtube.com/watch?v=bM2tCOfyOoI)? Look no more because here’s Bert Kreischer and he is ready to show you a workout you would never expect. Yes, it is just as funny as you are imagining. And yes, it doesn’t seem like advertising, but like something you might want to watch more than once (5 to be exact, don’t judge!).  ## Retail Technology takes the spotlight **In-chat Payment.** Shopping for products on Instagram is going to become even easier. Shoppers love social commerce and Meta knows that. This is why the company decided to implement a new feature called [payment-in-chat](https://www.retaildive.com/news/instagram-launches-payment-chat-business-feature/627529/). Qualified small businesses on Instagram can directly convert customer inquiries and interests directly into purchases using Meta Pay. **Drone delivery.** Amazon is extending its [Prime Air](https://www.retaildive.com/news/amazon-drone-delivery-service-prime-air-college-station-texas/627401/) drone delivery service to Texas. Lockeford, California was the first place selected by Amazon to deliver the first orders with the help of drones. Now, the retail giant announce the expansion of the program to Texas.  **Automation for Retail Media Network. **Brands from Walmart’s retail media network have a new artificial intelligence option for [automating ](https://chainstoreage.com/walmart-integrates-walmart-connect-automation-platform)and optimizing ad management. This AI option was developed with the help of CommerceIQ and it offered automated management of sponsored products and sponsored brand amplifier advertising for CPG brands. ## Time to hear it from the experts **Weekly groceries. **Will more Americans make e-grocery shopping a weekly habit? This was the topic of one of [RetailWire’s ](https://retailwire.com/discussion/will-more-americans-make-e-grocery-delivery-a-weekly-habit/)discussions. Gary Sankary shares a great point of view.  ![](https://lh3.googleusercontent.com/qdVRj9dSL_OEuRcuYGOie8QM93r8K7RF98V5N5O3_WcAJprBGOhoOf7XYrPFETsyNIj_nWxGh6mm1LTOQbx4cvr0F7rfR_JRrZkYQ7MaC7mL8mPjrIzRRnxz3hfd-cuRGngBs8zVqK27MyS_92A) **Performance marketing and DTC.** Everywhere you are looking prices have risen. This is also the case for performance marketing and it seems that it became too pricey for brands to pursue DTC. Here’s what[ Neil Saunders ](https://retailwire.com/discussion/have-performance-marketing-costs-made-dtc-too-pricey-for-brands-to-pursue/)had to say:  ![](https://lh5.googleusercontent.com/cKK6q1Otdj-utR7oKGt_gGhXGN5HhNaaWktdRW1t4xjgVeKM3_3lo0cKu8LTzzie2iqfNb33ZNa76uDqmggKG3CibjhhEIEoLR7hWLuq3RvUSgdjs6ERpldbNlgJ-GtNMt1EsfwZ_ua1nhtfYhc) ## Grocery prices and food accessibility **High prices. **Prices continue to rise and have reached an all-time high. [Grocery prices](https://www.grocerydive.com/news/grocery-prices-soar-inflation-hits-four-decade-high/627177/) increased by 12.2% in the last period. This, of course, has a negative impact on customers’ behavior. > *“Consumers can cope with both moderate price rises over a long period and sharp price rises for very short durations. Managing hefty inflation over a sustained time frame – which is where we are now – is much more challenging,”* > > Neil Saunders, managing director of GlobalData Retail **Food and nutrition recommendations. **The Food Industry Association (FMI) outlined more than[ 20 preliminary recommendations](https://www.grocerydive.com/news/food-access-affordability-fmi-white-house/627676/) for the White House. These recommendations focus on food and nutrition, with an emphasis on ways to improve accessibility and affordability. Sign up for news alerts, insights, and teachings! See more by tag - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) - [retail marketing](https://www.tokinomo.com/blog/tag/retail-marketing) - [retail technology](https://www.tokinomo.com/blog/tag/retail-technology) - [shopper experience](https://www.tokinomo.com/blog/tag/shopper-experience) Featured [Gamification, Shopping habits, and Customer centricity - Monthly Snacks #104](https://www.tokinomo.com/blog/gamification-shopping-habits-and-customer-centricity-monthly-snacks-104) [Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103](https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103) [Influencer Marketing for Grocers: Bridging the Digital and Physical Retail Experience](https://www.tokinomo.com/blog/influencer-marketing-grocers) [Cross-Promotional Strategies Using In-Store Retail Media](https://www.tokinomo.com/blog/cross-promotional-in-store-retail-media) [Grocery personalization, Customer sentiment, and TikTok Shopping - Monthly snacks #102](https://www.tokinomo.com/blog/grocery-personalization-customer-sentiment-tiktok-shopping-monthly-snacks-102) [Tweets by Tokinomo](https://twitter.com/Tokinomo1?ref_src=twsrc%5Etfw) Article Tags - [retail technology](https://www.tokinomo.com/blog/tag/retail-technology) - [brick and mortar retail](https://www.tokinomo.com/blog/tag/brick-and-mortar-retail) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) Show your support - [share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-16) - [share on Twitter](https://twitter.com/home?status=https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-16) - [share on Linkedin](https://www.linkedin.com/shareArticle?mini=true&url=https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-16) [Prev](https://www.tokinomo.com/blog/green-retailing-practices) ##### [Green retailing: 5 easy-to-implement practices](https://www.tokinomo.com/blog/green-retailing-practices) [Next ](https://www.tokinomo.com/blog/referral-marketing) ##### [Referral Marketing: The power of recommendations](https://www.tokinomo.com/blog/referral-marketing) ### Subscribe Here! 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Let's talk! ![Form_Right_Bg](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/Form_Right_Bg.png) [![Tokinomo In-Store Marketing Robots](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/T.svg "Tokinomo In-Store Marketing Robots")](https://www.tokinomo.com/) Product Work Resources Company Social - - - - - [ Contact Us ](https://www.tokinomo.com/contact/) ©Tokinomo. Copyright 2024. All Rights Reserved. Patent awarded A201500317, Patent pending A201900056 [ Terms & Conditions ](https://www.tokinomo.com/terms-of-service/) -  [Privacy Policy  ](https://www.tokinomo.com/privacy-policy/) back to top [![Tokinomo In-Store Marketing Robots](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/T.svg "Tokinomo In-Store Marketing Robots")](https://www.tokinomo.com/) Product Work Resources Company Social - - - - - [ Contact Us ](https://www.tokinomo.com/contact/) ©Tokinomo. Copyright 2024. All Rights Reserved. Patent awarded A201500317, Patent pending A201900056 [ Terms & Conditions ](https://www.tokinomo.com/terms-of-service/) -  [Privacy Policy  ](https://www.tokinomo.com/privacy-policy/) back to top ![](https://px.ads.linkedin.com/collect/?pid=2363194&fmt=gif) ```json { "@context": "http://schema.org", "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage", "@id":"https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-16" }, "headline": "Shopper Marketing Weekly Snacks #16", "image": { "@type": "ImageObject", "url": "https://www.tokinomo.com/hubfs/Shopper%20marketing%20%2315%20%281%29.png" }, "datePublished": "2022-07-26 07:54:48", "dateModified": "July 26, 2022, 7:54:48 AM", "author": { "@type": "Person", "name": "Nicoleta" }, "publisher": { "@type": "Organization", "name": "Tokinomo Marketing SA", "logo": { "@type": "ImageObject", "url": "https://f.hubspotusercontent30.net/hubfs/6784033/Tokinomo%20Logo/Logo_White_Transparent.png" } }, "description": "Read the most important retail and shopper marketing news and discover insights from experts. 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