Blog – TOKINOMO | Nicoleta (6)

Shopping habits, Retail Media, and Virtual Fitting Rooms - Weekly Snacks #52

Campaign corner Taste tester. In Hershey’s commercial, we find out that Lane, a kid, chose to dress up as a Hershey's ta...

AI in Retail, online grocery, and virtual stores - Weekly Snacks #51

Campaign corner Only the best. In Farmer’s Dog’s commercial a woman shares the tale of how her family welcomed a golden ...

Lack of innovation, purpose marketing, and eCommerce sales - Weekly Snacks #50

Campaign corner Fill it up. Pot Noodle's latest campaign, "Nothing Fills a Hole Like Pot Noodle," presents Pot Noodle as...

Buy now, pay later: What is the impact of flexible payments?

This rising inflation is impacting the way we shop and what we add to our carts. While some social categories might stil...

Automated retail, trading down, and BNPL in grocery - Weekly Snacks #49

Campaign corner Bitter ending. Many things have bitter endings, but your beer doesn’t have to have one. Heineken Silver’...

Endless aisles in Retail: How does it work?

After the Pandemic changed the way we shop, customers are expecting a lot more from retailers. A lot of consumers got us...

In-stock levels, grocery prices, and AI in retail - Weekly Snacks #48

Campaign corner Smart Jar. Hellmann's, a popular mayonnaise brand, has released a new product called "Hellmann's Smart J...

Brand loyalty tactics for FMCG brands

In this competitive industry, it’s crucial to maintain your loyal customers. Nowadays, shoppers have so many options to ...

e-Grocery, Sustainability, and In-store merchandising - Weekly Snacks #47

Campaign Corner From farm to bag. Lay’s wants to show consumers that their chips are made out of real potatoes from loca...

Discretionary spending, Under-marketing, and Amazon Go Stores - Weekly Snacks #46

Campaign corner Granny’s drink. Is Iced Tea a granny drink? Well, it depends if it’s Liquid Death Iced Tea. Also, it dep...

Urban Consumers, EuroShop 2023, and AI in Retail - Weekly Snacks #45

Campaign Corner Refreshing kiss. Starry has an interesting new commercial. While seated courtside during an NBA game, Ke...

EuroShop 2023: insights, new launches and global community moments

Didn’t get a chance to go to EuroShop 2023? Don’t worry, we’ll give you a quick overview of the most important topics di...

Greedflation: What is it and how is it impacting the retail industry?

Everybody knows that rising inflation has a negative impact on retail sales and is putting pressure on customers who are...

Grocery shopping, retail ecosystems, and Sales increase - Weekly Snacks #44

Campaign corner Beer fight. No, we didn’t forget about this beer fight commercial at the Super Bowl. At a bar, a devoted...

Experts answered: How to increase sales in grocery stores?

One of the most important goals for any grocer is to increase sales. In this article, we’ve asked 4 world-renowned retai...

Brand Building: A Comprehensive Step-by-Step Guide

Tokinomo's 5-Year Journey: A Trailblazer in Robotic Shelf Advertising

The Power of Branding in Driving Business Success

Last-mile technology, Shoppable ads, and Self-checkout - Weekly Snacks #90

Seamless Shopping Experience: Improve Customer Satisfaction

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Retail Marketing & Retail Technology Blog

Brand Building: A Comprehensive Step..