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Retail Marketing & Retail Technology Blog

Brand Trust

  • Nov 2,2021
Brand activation technology: Increase customer engagement in-store
It’s becoming harder and harder to capture the attention of shoppers, especially in brick and mortar stores. Since a lot...
INTERVIEW: The Story Behind Maggi's Amazing Singing Soup Pot Campaign
When Nestlé Bolivia approached us with the ambition to create an out-of-the-box brand activation for Maggi soups in Boli...
5 things to look for when choosing a Retail Marketing Agency
Marketing is an essential part of any business, especially in the retail industry. If you want customers to hear about y...
Why is impulse buying so common and why does it matter for Retail
Shopping is much more than a simple chore nowadays. People love to come to the store for the experience, not just to buy...
Retail Media Networks: The best place for FMCG brands?
The COVID-19 pandemic accelerated the adoption of online shopping. More and more people are turning to eCommerce platfor...
Impact of COVID-19 pandemic on customer loyalty
We all know that the pandemic affected most industries, including retail. However, its impact wasn’t just due to restric...
Sustainability in retail: trend or necessity?
Grocery stores and other retail shops focused on hygiene and safety during the Pandemic, which was expected. However, su...
Phygital in Retail: Bringing the online and offline together
The retail world is full of buzzwords. Omnichannel retail, retailtainment, shoppertainment, and brand activation are jus...
Inclusion and segregation in retail: the ethnic food aisle.
You go to the grocery store prepared to shop for the whole week. However, on your shopping list, you have various ingred...
Retail advertising beyond the cookies?
Everybody loves cookies. However, in this article, we are going to talk about a different kind of cookie. Online adverti...
Hard Seltzer - The trendiest beverage on the market
Nobody knew what hard seltzer was back in 2012 and now it has become the most popular alcoholic beverage in the United S...
EXPERT ROUND-UP: All about the customer
We begin this expert round-up with a simple question: What is the most important part of any business? If you thought ab...
Hybrid Retail: Find the right mix of channels for your shoppers
Retailers and brands are constantly adapting to new trends. When the pandemic started to affect the way we live and shop...
Make your customers feel represented with inclusive marketing
Brands all over the world are trying to find better ways to engage with their customers. However, most of them make the ...
Harmonized Retail: Why is it better than omnichannel retail?
Multichannel retail, omnichannel retail, harmonized retail. Are they simple buzzwords? While all of them have buzzword p...
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