--- title: "Shopper Marketing Weekly Snacks #04" description: "The Shopper Marketing Weekly Snack #04 is here! Read the latest shopper marketing news and keep up with the trends in the retail sector." image: https://www.tokinomo.com/hubfs/Shopper%20marketing%20%2304.png --- [![Logo_White_Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Logo_White_Transparent")](https://www.tokinomo.com/) [![Logo-White+Orange-Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Logo-White+Orange-Transparent")](https://www.tokinomo.com/) - - GOLDEN ARROW MARKETING AWARD FOR SALES SERVICE IN POLAND - GOLDEN ARROW AWARD FOR SALES SERVICE IN POLAND [ Read More ](https://www.tokinomo.com/news/sales-service-golden-arrow-award-tokinomo) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [ Back to all articles](https://www.tokinomo.com/blog) Blog # Shopper Marketing Weekly Snacks #04 - ![Nicoleta](https://www.tokinomo.com/hubfs/Nicoleta%20Blog%20Author.jpeg) [Nicoleta](https://www.tokinomo.com/blog/author/nicoleta) - May 3,2022 ## Campaign scoop **Paying tribute in an annoying way. **Pringles takes an irritating walk down memory lane. In its latest social media campaign, Pringles celebrated the 40th anniversary of the launch of the Spectrum ZX.[ In this video](https://www.youtube.com/watch?v=z1375a8rW0k), the “mind popping” snack brand wanted to show how the world was before NFTs and the Metaverse. Please watch it on mute or low volume. You’ll thank us later.  **There is no such thing as too many bubbles. **Well, in a recent commercial, Black Lively showed us that there can be too many bubbles, but not in a drink. The actress launched a health-conscious, frizzy, non-alcoholic drink, named Betty Buzz back in September 2021. Now, it launched a [bubbly ad](https://www.youtube.com/watch?v=hsyH84UP2Ns) to match the drink.  ## Technology and retail go hand in hand **First Meta store. **Meta, formerly known as Facebook, announced that they are planning to open[ its first brick-and-mortar store](https://retailtechinnovationhub.com/home/2022/4/26/meta-preps-bricks-and-mortar-first-with-meta-store-launch) this month, in Burlingame, California. Moving from the Metaverse to a physical store might be just what the company needs to attract customers.  **Technology brings magic. **Technology adoption in the retail industry is increasing and this can have a major impact on the [experience of shoppers](https://retail-marketing-europe.retailtechinsights.com/cxoinsight/how-new-technology-will-bring-magic-to-the-retail-customer-experience-nwid-742.html). Robots, digital displays, and AR are just a few things that are currently entertaining shoppers in stores.  **Retail Technology Show: **Last week, some of the best tech-savvy people gathered at Olympia Exhibition Center in London for the [Retail Technology Show](https://www.retailtechnologyshow.com/). From 25 to 27 April, attendees were able to receive input from well-known speakers, such as Steven Bartlett (Dragon's Den), Mike Coupe (New Look), Ella Mills (Deliciously Ella), and Jeremy Schwartz (The Body Shop).** ** ## Trust the expert **Did your groceries arrive too quickly?** Grocery delivery is a fairly recent service offered to customers. While in most situations it’s better to receive products as soon as possible, it seems that it is not the same with groceries. In [Retail Wire’s discussion](https://retailwire.com/discussion/is-timing-more-important-than-speed-for-grocery-delivery/), experts weighted the importance of timing vs speed for grocery delivery. Shep Hyken made a great point:    ![](https://lh5.googleusercontent.com/aACLqNSttnY2UqIq6xz22zojMOUbLZ1TZ6-3pzhPqrfUKQF7_yHyxVNGjdvNqzy4vk04yRlslcbY71SzB976z2Vd4f142lUC2XJjAofqTh9Qryqo7FHHqBO1JMf4dyYMjWgjl-l2)   **Podcast alert! **Michael LeBlanc, a “veteran” retail expert shared the latest episode from the podcast Food Professor. This episode focuses on plant-based alternatives and the cost of these products.  > Today on the [@FoodProfessor](https://twitter.com/FoodProfessor?ref_src=twsrc%5Etfw) [#podcast](https://twitter.com/hashtag/podcast?src=hash&ref_src=twsrc%5Etfw) we're talking about: > 1. North American [#avianflu](https://twitter.com/hashtag/avianflu?src=hash&ref_src=twsrc%5Etfw) outbreak > 3. the comparative cost of [#plant](https://twitter.com/hashtag/plant?src=hash&ref_src=twsrc%5Etfw) based productsnnovation Lab: 1 Million new Canadian [#gardening](https://twitter.com/hashtag/gardening?src=hash&ref_src=twsrc%5Etfw) households, > 3. the comparative cost of [#plantbased](https://twitter.com/hashtag/plantbased?src=hash&ref_src=twsrc%5Etfw) products[https://t.co/VQF00rnrQo](https://t.co/VQF00rnrQo) [pic.twitter.com/isqb5Ra0NR](https://t.co/isqb5Ra0NR) > > — Michael LeBlanc (@RCC_Michael) [April 28, 2022](https://twitter.com/RCC_Michael/status/1519728981909680128?ref_src=twsrc%5Etfw) ## The grocery list is pending **On-demand or in-store?** The pandemic change the way we shop. Most people got used to delivered goods and it appears that on-demand groceries are still a thing. [Sainsbury grocery on-demand ](https://www.retailgazette.co.uk/blog/2022/04/sainsburys-grocery-on-demand-business-equivalent-to-sales-in-two-stores/)brings in the same sales as that of two of its supermarkets. While at a small scale, Sainsbury is one of the most popular on-demand grocery options for people in the UK.  **Trendy groceries. **The results are in![ Grocery Gazette](https://www.grocerygazette.co.uk/2022/04/27/2022-grocery-trends/) took a closer look at the latest and most important trends in the grocery department. From HSFF to refillable products, discover what shoppers want when they go grocery shopping.  **Money, money, money! **Unfortunately, it’s more and more expensive to shop, no matter how and where. The latest research shows that [grocery price inflation ](https://www.theretailbulletin.com/food-and-drink/grocery-price-inflation-reaches-highest-level-since-2011-27-04-2022/)reaches the highest level in the last 11 years.  ## Life in plastic is not fantastic **Fruits and veggies without plastic. **Tesco wants to get rid of plastic as soon as possible. The retailer is urging suppliers to remove plastic packaging from fruits and vegetables. Tesco has set a target of [removing plastic from a total of 5 billion](https://www.thegrocer.co.uk/supermarkets/tesco-to-switch-to-loose-fruit-and-veg-and-refillables-in-major-new-move-on-plastic/666941.article) products sold by 2025.  **Bye, bye, plastic bags. **Another retailer that understood what customers want and what the planet needs is Aldi. The retailer is planning to [remove plastic bags](https://chainstoreage.com/aldi-eliminate-all-plastic-bags-stores) from its stores by 2023. With this simple change, Aldi will be able to remove 4,400 tons of plastic from circulation every year.   Sign up for news alerts, insights, and teachings! See more by tag - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) - [retail marketing](https://www.tokinomo.com/blog/tag/retail-marketing) - [retail technology](https://www.tokinomo.com/blog/tag/retail-technology) - [shopper experience](https://www.tokinomo.com/blog/tag/shopper-experience) Featured [Gamification, Shopping habits, and Customer centricity - Monthly Snacks #104](https://www.tokinomo.com/blog/gamification-shopping-habits-and-customer-centricity-monthly-snacks-104) [Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103](https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103) [Influencer Marketing for Grocers: Bridging the Digital and Physical Retail Experience](https://www.tokinomo.com/blog/influencer-marketing-grocers) [Cross-Promotional Strategies Using In-Store Retail Media](https://www.tokinomo.com/blog/cross-promotional-in-store-retail-media) [Grocery personalization, Customer sentiment, and TikTok Shopping - Monthly snacks #102](https://www.tokinomo.com/blog/grocery-personalization-customer-sentiment-tiktok-shopping-monthly-snacks-102) [Tweets by Tokinomo](https://twitter.com/Tokinomo1?ref_src=twsrc%5Etfw) Article Tags - [retail technology](https://www.tokinomo.com/blog/tag/retail-technology) - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) Show your support - [share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-4) - [share on Twitter](https://twitter.com/home?status=https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-4) - [share on Linkedin](https://www.linkedin.com/shareArticle?mini=true&url=https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-4) [Prev](https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-3) ##### [Shopper Marketing Weekly Snacks #03](https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-3) [Next ](https://www.tokinomo.com/blog/millennials-gen-z-shoppers) ##### [How to Market to Millennials and Gen Z Shoppers](https://www.tokinomo.com/blog/millennials-gen-z-shoppers) ### Subscribe Here! ### Recent Posts ### Posts by Tag - [shopper marketing (112)](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks (82)](https://www.tokinomo.com/blog/tag/weekly-snacks) - [retail marketing (71)](https://www.tokinomo.com/blog/tag/retail-marketing) - [retail technology (41)](https://www.tokinomo.com/blog/tag/retail-technology) - [shopper experience (30)](https://www.tokinomo.com/blog/tag/shopper-experience) - [brick and mortar retail (29)](https://www.tokinomo.com/blog/tag/brick-and-mortar-retail) - [retail trends (28)](https://www.tokinomo.com/blog/tag/retail-trends) - [Tokinomo (26)](https://www.tokinomo.com/blog/tag/tokinomo) - [shopping experience (26)](https://www.tokinomo.com/blog/tag/shopping-experience) - [customer experience (21)](https://www.tokinomo.com/blog/tag/customer-experience) - [in-store marketing (20)](https://www.tokinomo.com/blog/tag/in-store-marketing) - [retail tech (20)](https://www.tokinomo.com/blog/tag/retail-tech) - [retail advertising (13)](https://www.tokinomo.com/blog/tag/retail-advertising) - [Retail experience (11)](https://www.tokinomo.com/blog/tag/retail-experience) - [brand awareness (11)](https://www.tokinomo.com/blog/tag/brand-awareness) - [shopper engagement (11)](https://www.tokinomo.com/blog/tag/shopper-engagement) - [in-store advertising (10)](https://www.tokinomo.com/blog/tag/in-store-advertising) - [retail media (10)](https://www.tokinomo.com/blog/tag/retail-media) - [boost retail sales (9)](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [experiential marketing (8)](https://www.tokinomo.com/blog/tag/experiential-marketing) - [retail sales (8)](https://www.tokinomo.com/blog/tag/retail-sales) - [Event (7)](https://www.tokinomo.com/blog/tag/event) - [brand marketing (7)](https://www.tokinomo.com/blog/tag/brand-marketing) - [in-store promotions (6)](https://www.tokinomo.com/blog/tag/in-store-promotions) - [retail robots (5)](https://www.tokinomo.com/blog/tag/retail-robots) - [grocery (4)](https://www.tokinomo.com/blog/tag/grocery) - [brand perception (3)](https://www.tokinomo.com/blog/tag/brand-perception) - [customer journey (3)](https://www.tokinomo.com/blog/tag/customer-journey) - [retail during covid (3)](https://www.tokinomo.com/blog/tag/retail-during-covid) - [brand activation (2)](https://www.tokinomo.com/blog/tag/brand-activation) - [brick and mortar marketing (2)](https://www.tokinomo.com/blog/tag/brick-and-mortar-marketing) - [coronavirus impact in retail (2)](https://www.tokinomo.com/blog/tag/coronavirus-impact-in-retail) - [omnichannel retail (2)](https://www.tokinomo.com/blog/tag/omnichannel-retail) - [retailtainment (2)](https://www.tokinomo.com/blog/tag/retailtainment) - [shelf presence (2)](https://www.tokinomo.com/blog/tag/shelf-presence) - [trade marketing (2)](https://www.tokinomo.com/blog/tag/trade-marketing) - [Assortment (1)](https://www.tokinomo.com/blog/tag/assortment) - [Beverages (1)](https://www.tokinomo.com/blog/tag/beverages) - [Cleaning Supplies (1)](https://www.tokinomo.com/blog/tag/cleaning-supplies) - [Strategic Marketing (1)](https://www.tokinomo.com/blog/tag/strategic-marketing) - [awards (1)](https://www.tokinomo.com/blog/tag/awards) - [brand building (1)](https://www.tokinomo.com/blog/tag/brand-building) - [brand trust (1)](https://www.tokinomo.com/blog/tag/brand-trust) - [consumer decision making (1)](https://www.tokinomo.com/blog/tag/consumer-decision-making) - [data analytics (1)](https://www.tokinomo.com/blog/tag/data-analytics) - [future of retail (1)](https://www.tokinomo.com/blog/tag/future-of-retail) - [interactive displays (1)](https://www.tokinomo.com/blog/tag/interactive-displays) - [product launch (1)](https://www.tokinomo.com/blog/tag/product-launch) - [programmatic advertising (1)](https://www.tokinomo.com/blog/tag/programmatic-advertising) - [retail pricing (1)](https://www.tokinomo.com/blog/tag/retail-pricing) - [sampling (1)](https://www.tokinomo.com/blog/tag/sampling) - [strategy (1)](https://www.tokinomo.com/blog/tag/strategy) - [tips to boost retail sales (1)](https://www.tokinomo.com/blog/tag/tips-to-boost-retail-sales) - [transforming retail (1)](https://www.tokinomo.com/blog/tag/transforming-retail) [See all](https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-4#) Read some more - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) - Jun 3,2025 ###### [Gamification, Shopping habits, and Customer centricity - Monthly Snacks #104](https://www.tokinomo.com/blog/gamification-shopping-habits-and-customer-centricity-monthly-snacks-104) Campaign corner Break brothers. KitKat wants you to take a break and will make anything for that to happen. Their most r... [Read More ](https://www.tokinomo.com/blog/gamification-shopping-habits-and-customer-centricity-monthly-snacks-104) - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) - May 6,2025 ###### [Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103](https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103) Campaign corner It’s not just water. Culligan is launching its first-ever global brand campaign, “It’s just water until ... [Read More ](https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103) - [boost retail sales](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [retail media](https://www.tokinomo.com/blog/tag/retail-media) - [grocery](https://www.tokinomo.com/blog/tag/grocery) - Apr 15,2025 ###### [Influencer Marketing for Grocers: Bridging the Digital and Physical Retail Experience](https://www.tokinomo.com/blog/influencer-marketing-grocers) Social media can be daunting for grocers. Between keeping up with ever-evolving trends, generating consistent content, a... [Read More ](https://www.tokinomo.com/blog/influencer-marketing-grocers) - [boost retail sales](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [retail media](https://www.tokinomo.com/blog/tag/retail-media) - [grocery](https://www.tokinomo.com/blog/tag/grocery) - Apr 10,2025 ###### [Cross-Promotional Strategies Using In-Store Retail Media](https://www.tokinomo.com/blog/cross-promotional-in-store-retail-media) Retail is constantly changing and integrating the most recent technologies. However, there are still some “old-school” o... [Read More ](https://www.tokinomo.com/blog/cross-promotional-in-store-retail-media) ### Any questions or suggestions? Let's talk! ![Form_Right_Bg](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/Form_Right_Bg.png) [![Tokinomo In-Store Marketing Robots](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/T.svg "Tokinomo In-Store Marketing Robots")](https://www.tokinomo.com/) Product Work Resources Company Social - - - - - [ Contact Us ](https://www.tokinomo.com/contact/) ©Tokinomo. Copyright 2024. All Rights Reserved. Patent awarded A201500317, Patent pending A201900056 [ Terms & Conditions ](https://www.tokinomo.com/terms-of-service/) -  [Privacy Policy  ](https://www.tokinomo.com/privacy-policy/) back to top [![Tokinomo In-Store Marketing Robots](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/T.svg "Tokinomo In-Store Marketing Robots")](https://www.tokinomo.com/) Product Work Resources Company Social - - - - - [ Contact Us ](https://www.tokinomo.com/contact/) ©Tokinomo. Copyright 2024. All Rights Reserved. Patent awarded A201500317, Patent pending A201900056 [ Terms & Conditions ](https://www.tokinomo.com/terms-of-service/) -  [Privacy Policy  ](https://www.tokinomo.com/privacy-policy/) back to top ![](https://px.ads.linkedin.com/collect/?pid=2363194&fmt=gif) ```json { "@context" : "http://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : "Nicoleta" }, "dateModified" : "May 5, 2022, 2:02:25 PM", "datePublished" : "2022-05-03 06:59:29", "description" : "The Shopper Marketing Weekly Snack #04 is here! Read the latest shopper marketing news and keep up with the trends in the retail sector. ", "headline" : "Shopper Marketing Weekly Snacks #04", "image" : { "@type" : "ImageObject", "url" : "https://www.tokinomo.com/hubfs/Shopper%20marketing%20%2304.png" }, "mainEntityOfPage" : { "@id" : "https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-4", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent30.net/hubfs/6784033/Tokinomo%20Logo/Logo_White_Transparent.png" }, "name" : "Tokinomo Marketing SA" } } ```