--- title: "Shopper Marketing Weekly Snacks #07" description: Marketing news for shoppers in a digestible format. Discover the latest updates in the retail industry. image: https://www.tokinomo.com/hubfs/Shopper%20marketing%20%2307.png --- [![Logo_White_Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Logo_White_Transparent")](https://www.tokinomo.com/) [![Logo-White+Orange-Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Logo-White+Orange-Transparent")](https://www.tokinomo.com/) - - GOLDEN ARROW MARKETING AWARD FOR SALES SERVICE IN POLAND - GOLDEN ARROW AWARD FOR SALES SERVICE IN POLAND [ Read More ](https://www.tokinomo.com/news/sales-service-golden-arrow-award-tokinomo) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [ Back to all articles](https://www.tokinomo.com/blog) Blog # Shopper Marketing Weekly Snacks #07 - ![Nicoleta](https://www.tokinomo.com/hubfs/Nicoleta%20Blog%20Author.jpeg) [Nicoleta](https://www.tokinomo.com/blog/author/nicoleta) - May 24,2022 ## Campaign scoop ## ![](https://lh4.googleusercontent.com/0Z4Vn6xRLlQGpvkaPEwIwhkRIu4KlP8mjtCW7UVXzsGP9PGjsKjm5ctYRvIqgtyNsq1l2yNS_ZDSljxdrgCTlqZhIuhDjhuAqiX_rl5TR7CkXzLxcmXQEkn1Mlb9WdmkA21fuej1U2VAxk3qNg) **Audio advertising.** When talking about keeping consumers engaged with ads, audio has strengths other platforms lack. [A new report](https://www.adweek.com/resource-library/the-state-of-audio-advertising-2022/?itm_source=site&itm_medium=HP&itm_campaign=a) from Audacy breaks down what audio disruptors are doing today to take an audio approach that encompasses podcasts, radio, and more. **Unbox the icon.** Various influencers and celebrities were invited to create their iconic snack boxes. [Martha Stewart](https://www.instagram.com/p/Cdnn3J_uGXu/) partnered up with Frito-Lay Variety Packs to share her love for sour cream and cheddar. Sounds yummy to us! ## Tech & magic ![](https://lh5.googleusercontent.com/0xkyR2nQRy2WyxVfoddD2iNuW64aoGosV0Xh6KrCCH8VQcwFGyT9YG1ZK0k6W-yE7E39J272Kl6yzM6DVnQtgyNHGBzByn818NtlFJ8LK9567unqEwzXvwWdckT7GGi8Swb_Behew1YuHNTERQ) **Analytics in retail.** Nowadays data and analytics are helping the retailer to augment its creative processes with a deep understanding of its customers. Led by digital, revenue growth was 13% compared to the prior year, [Tapestry](https://risnews.com/tapestry-taps-analytics-blend-magic-and-logic)’s results are 'well ahead' of expectations. **Analytics Unite 2022.** Executives from today’s leading consumer goods companies join the speaker lineup for ['The Summit for Retail and Consumer Goods Brands'](https://consumergoods.com/mondelezs-bob-schug-kimberly-clarks-josh-blacksmith-join-analytics-unite-2022), held June 21-23 at the Drake Hotel in Chicago. [Analytics Unite](https://www.analyticsunite.com/2022/home)’s purpose is to dig into the tactics that retailers and CGs can use to Accelerate Growth, Talent, and Innovation to meet the needs of today’s new consumers. ## Expert news ![](https://lh6.googleusercontent.com/bx3DwHNAh5YnzZ4Ii4SZ5QmRNEvdtS6WsTn47dt5OvKQxRvdkeQmug9Z88-jywER-fvl4pnCqa83FJ1AefXIOfKbdOCxcMkHBtntAkwGLdwo235IMKsN06BBuYiV207uUb0aDRu0FJilDQ887g) **SMB retailers. **91% of small- to medium-sized retailers feel they have a significant disadvantage versus larger chains in managing supply chain disruption. [One survey](https://retailwire.com/discussion/are-smaller-retailers-getting-crushed-by-the-supply-chain-mess/#comment-191787) found that 30% don’t have access to alternative or new shipping options and 41% are unable to pay premium shipping prices. **To iPod or not to iPod? **Many fans still use iPods because most versions offer “no distractions” or temptations to check social media, so they poured their hearts out on social media upon hearing that Apple [planned to discontinue](https://retailwire.com/discussion/should-apple-have-killed-the-ipod/) its last remaining iPod, the iPod Touch. ## Food & drinks ![](https://lh6.googleusercontent.com/rw8ykLMWflhvI18BtC0Oq42A5Y6Y59nl85bsoizq_dl9-3B381OlZVvoTERHewUlBbD-1vBWd5HBrFXIIft7Ykp7SoX43k_-7shZ2zEa51tBMu6Qpsd_9JapkYe-mzDY_5LBwga7DcKIwspWoA)   **Rethinking refreshments.** While consumers drastically increased alcoholic beverage consumption​ during the COVID-19 pandemic, a [report](https://www.kantar.com/Campaigns/Covid-19-Barometer)​ by Kantar estimated that [20% of Gen Z and Millennials](https://www.foodnavigator-usa.com/News/Promotional-Features/Rethinking-Refreshments-How-Flavor-Innovations-and-Science-are-Mixing-Up-the-Non-Alcoholic-Beverage-Category) increased the demand for low- and no-alcohol beverages. This drove innovation in a range of non-alcoholic categories, including carbonated soft drinks, sparkling waters, or RTD mocktails. **End-to-end supply chain.** Establishing supply chain transparency requires collaboration between all stakeholders, but companies should first start by focusing on integrating traceability into internal operations. This is the first step towards [improving our ability to feed the planet](https://www.foodnavigator-usa.com/News/Promotional-Features/Building-end-to-end-supply-chain-transparency-to-better-feed-the-planet)! Sign up for news alerts, insights, and teachings! See more by tag - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) - [retail marketing](https://www.tokinomo.com/blog/tag/retail-marketing) - [retail technology](https://www.tokinomo.com/blog/tag/retail-technology) - [shopper experience](https://www.tokinomo.com/blog/tag/shopper-experience) Featured [Gamification, Shopping habits, and Customer centricity - Monthly Snacks #104](https://www.tokinomo.com/blog/gamification-shopping-habits-and-customer-centricity-monthly-snacks-104) [Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103](https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103) [Influencer Marketing for Grocers: Bridging the Digital and Physical Retail Experience](https://www.tokinomo.com/blog/influencer-marketing-grocers) [Cross-Promotional Strategies Using In-Store Retail Media](https://www.tokinomo.com/blog/cross-promotional-in-store-retail-media) [Grocery personalization, Customer sentiment, and TikTok Shopping - Monthly snacks #102](https://www.tokinomo.com/blog/grocery-personalization-customer-sentiment-tiktok-shopping-monthly-snacks-102) [Tweets by Tokinomo](https://twitter.com/Tokinomo1?ref_src=twsrc%5Etfw) Article Tags - [shopping experience](https://www.tokinomo.com/blog/tag/shopping-experience) - [experiential marketing](https://www.tokinomo.com/blog/tag/experiential-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) Show your support - [share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-7) - [share on Twitter](https://twitter.com/home?status=https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-7) - [share on Linkedin](https://www.linkedin.com/shareArticle?mini=true&url=https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-7) [Prev](https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-6) ##### [Shopper Marketing Weekly Snacks #06](https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-6) [Next ](https://www.tokinomo.com/blog/brand-voice) ##### [Brand voice: How to create the voice of your FMCG brand](https://www.tokinomo.com/blog/brand-voice) ### Subscribe Here! 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[Read More ](https://www.tokinomo.com/blog/influencer-marketing-grocers) - [boost retail sales](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [retail media](https://www.tokinomo.com/blog/tag/retail-media) - [grocery](https://www.tokinomo.com/blog/tag/grocery) - Apr 10,2025 ###### [Cross-Promotional Strategies Using In-Store Retail Media](https://www.tokinomo.com/blog/cross-promotional-in-store-retail-media) Retail is constantly changing and integrating the most recent technologies. However, there are still some “old-school” o... [Read More ](https://www.tokinomo.com/blog/cross-promotional-in-store-retail-media) ### Any questions or suggestions? Let's talk! ![Form_Right_Bg](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/Form_Right_Bg.png) [![Tokinomo In-Store Marketing Robots](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/T.svg "Tokinomo In-Store Marketing Robots")](https://www.tokinomo.com/) Product Work Resources Company Social - - - - - [ Contact Us ](https://www.tokinomo.com/contact/) ©Tokinomo. Copyright 2024. All Rights Reserved. Patent awarded A201500317, Patent pending A201900056 [ Terms & Conditions ](https://www.tokinomo.com/terms-of-service/) -  [Privacy Policy  ](https://www.tokinomo.com/privacy-policy/) back to top [![Tokinomo In-Store Marketing Robots](https://www.tokinomo.com/hubfs/Tokinomo%202021/Images/T.svg "Tokinomo In-Store Marketing Robots")](https://www.tokinomo.com/) Product Work Resources Company Social - - - - - [ Contact Us ](https://www.tokinomo.com/contact/) ©Tokinomo. Copyright 2024. All Rights Reserved. Patent awarded A201500317, Patent pending A201900056 [ Terms & Conditions ](https://www.tokinomo.com/terms-of-service/) -  [Privacy Policy  ](https://www.tokinomo.com/privacy-policy/) back to top ![](https://px.ads.linkedin.com/collect/?pid=2363194&fmt=gif) ```json { "@context" : "http://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : "Nicoleta" }, "dateModified" : "August 29, 2022, 11:03:32 AM", "datePublished" : "2022-05-24 12:24:01", "description" : "Marketing news for shoppers in a digestible format. Discover the latest updates in the retail industry. ", "headline" : "Shopper Marketing Weekly Snacks #07", "image" : { "@type" : "ImageObject", "url" : "https://www.tokinomo.com/hubfs/Shopper%20marketing%20%2307.png" }, "mainEntityOfPage" : { "@id" : "https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-7", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent30.net/hubfs/6784033/Tokinomo%20Logo/Logo_White_Transparent.png" }, "name" : "Tokinomo Marketing SA" } } ```