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Shopper Marketing Weekly Snacks #06

Campaign scoop

Change is always good. Kevin Hart, one of the funniest celebrities shoot a commercial for Beyond Meat to show us that “Change is a great thing”. While the commercial focuses on the importance of tradition, it highlights the impact that a small change can have on the future of our planet. 

We are Berry happy you are back! Dr. Pepper announced that they are bringing back the Dark Berry flavor and that it will be a limited offer. The soda brand couldn’t have found anybody better than Barry Manilow. In the short and catchy commercial, Barry announced that the Dark Berry flavor is back for everybody! 

Check out the tech

Self-checkout unicorn. Mashgin, a self-checkout marker, announced a $62.5 million Series B round led by NEA, a global venture capital firm. Now, after the funding, Mashgin’s valuation raised to $1.5 billion, giving the company unicorn status. It appears that self-checkout truly is the future. 

Data and the supply chain. The supply chain crisis is far from being over. Instead of hoping for the best, retailers should focus on high-quality data that can allow them to forecast the needs of their shoppers. Data can help retailers solve their supply chain issues. 

Webinar alert! Discover how CPG can put AI to action instead of drowning in data. At this webinar, you will learn from experts like Conor Keane, President & CEO of Spring Global and Cheryl Perkins, President & CEO of Innovationedge. Register for the webinar happening on May 24th. 

Expert updates

Retail 2022. This seems to be one of the most challenging years for the retail industry. In the article on Retail Reflections, Andrew Busby, shares his thoughts about how retailers can mitigate the impact of the cost of living crisis. Thank you for sharing! 

Netflix and Retail: the end of subscriptions? Netflix announced that they are losing subscribers for the first time in the last decade. It seems that subscription fatigue might be settling in. Is this trend something that retailers should keep an eye on? In the discussion on Retail Wire, Shep Hyken made a great point regarding subscriptions. 

 

Plant-based products

Is the future plant-based? Future Farm's CEO says the future is still bright for plant-based meat.  It appears that people are getting used to plant-based products and they are no longer afraid to switch from cow milk to almond milk. Actually, some of these products are almost mainstream. However, we can’t help but wonder if this is going to be the future or just a trend. 

Clean labels for plant-based products. Interest in plant-based products is increasing, but people who switched to these products are searching for healthier options. Instead of artificial coloring, plant-based products should contain plant-based colors, right? This can positively impact both the level of nutrition and the appearance of the products. 

Beyond Meat and Money. While shoppers might be interested in plant-based products, it appears that this product category might not be as profitable as expected. Beyond Meat, one of the most popular brands in the US, shared grim Q1 figures. Ethan Brown, the CEO of Beyond Meat, insisted that there is hope for the future.

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