Food inflation, in-store tech, and Gen Z Marketing - Weekly Snacks #28

Campaign corner

Special Salmon: Loved Tormund Giantsbane from Game of Thrones? Then you are going to enjoy this campaign for Mowi salmon. The Norwegian actor Kristofer Hivju is the brand ambassador of Mowi and appears in a series of quirky commercials. 

Big, Bad Wolf. Amazon Legendary Deals don’t come only with great prices, they come with great commercials. To show that you can buy almost anything from Amazon, the brand created a commercial with a fantasy twist. Inspired by Red Riding Hood, Amazon shows that every big, bad wolf can be tamed. 

Only the best. We all love our pets and want to offer them the best. In this spot for Jinx, Chris Evan tells the heartwarming story of how he got his dog, Dodger, from a shelter while filming for a movie. Of course, Chris knows the importance of great food for its lovely doggo. 

Retail technology elevating retail

AR Halloween Costumes. Wanna know what you would look like if you dressed up as your favorite Harry Potter character this Halloween? You can do that without having to get the actual costume. Snapchat has introduced AR try-on lenses for Halloween costumes. They’ve partnered with Disguise to let users try Halloween costumes from Disguise’s 2022 collection. 

In-store tech. 2022 is almost coming to an end and it’s been a real rollercoaster. When it comes to retail, people have started to come back to the stores, but with different demands. That’s why retailers needed to include more technology for a better experience. Here are 4 in-store technologies that have shaped retail in 2022. 

Shoppable content. How great would it be if you could look up a recipe and add all of the ingredients in your cart and place an order, all in one place? Well, this is possible, thanks to Walmart. The retailer has been experimenting with shoppable content

Sharing Expertise

TikTok’s eCommerce attempt. From social app to eCommerce platform? It seems that TikTok is preparing to build its own online fulfillment centers in the U.S. In a discussion on Retail Wire, Neil Saunders shared his opinion regarding TikTok’s eCommerce attempt. 

Right inventory. People are already starting to shop for the holiday season. However, considering all of the challenges (rise of inflation, supply chain problems) do retailers have the right inventory for this holiday season? Here’s what Jeff Sward had to say about this topic in one of Retail Wire’s discussions:

Food prices, BNPL, and Gen Z marketing

Food inflation. While everybody was hoping that groceries will finally find a stable price before the holiday season, it seems that food inflation is stubborn. Prices for food are continuing to rise. This, of course, has a major impact on consumer spending. More and more people are struggling with their daily expenses. 

Holiday buy now, pay later. Since most people are saving up these days, holiday shopping is an important topic. It appears that Gen Z and Millennials have found the solution for Christmas gifts: Buy now, pay later. Almost 50% of shoppers from younger generations plan on using this method for their holiday shopping. 

Marketing to Gen Z. The new generation might be changing the way marketing is done. Why? They no longer believe in mainstream pop culture. If marketers want to attract these shoppers, they will need to focus on subcultures that are diverse and very nuanced. 

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