Blog

Retail Marketing & Retail Technology Blog

Brand Building: A Comprehensive Step..

shopper marketing
customer experience
weekly snacks
Tech budget, Advertising clutter, and Retail peak season - Weekly Snacks #69
Campaign corner Hot dog straw. Yes, it is important to focus on sustainability in retail that is why the plastic straw has been replaced by paper stra...
Nicoleta Nicoleta
Aug 29,2023
shopper marketing
customer experience
retailtainment
The Power of Customer-Centric Retailing
In this article, we delve into the concept of Customer-Centric Retailing – what it entails, why it's crucial, and how it's shaping the way retailers e...
Nicoleta Nicoleta
Aug 16,2023
Retail pricing strategies: Which one is the right one for your FMCG products?
Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this ...
Retail Tech Checklist: What does a brick and mortar retailer need in its tech stack?
While the COVID-19 pandemic has speeded up the adoption of online shopping, this doesn’t mean that brick-and-mortar stor...
Endless aisles in Retail: How does it work?
After the Pandemic changed the way we shop, customers are expecting a lot more from retailers. A lot of consumers got us...
Brand loyalty tactics for FMCG brands
In this competitive industry, it’s crucial to maintain your loyal customers. Nowadays, shoppers have so many options to ...
Retail Merchandising Best Practices for Grocers
Retail merchandising is a critical aspect of the grocery industry that can greatly impact the success of a store. The wa...
Seasonal Marketing - Halloween Edition: "Spook" your customers into buying
Shoppers make emotional purchases and what better way to trigger those emotions than a seasonal marketing campaign? Ever...
Customer perception, shrinkflation, and shoplifting Weekly Snacks #24
Campaign scoop Forgotten password. Streaming services are great, especially for true fans. What happens when a football ...
Shopper Marketing Weekly Snacks #20
Campaign scoop No compromise. We all know that family vacations are not considered relaxing. Pepsi Zero is here for all ...
Brand voice: How to create the voice of your FMCG brand
In the retail industry, competition is fierce and brands need to do everything in their power to make sure that they att...
Customer insights: How to collect and take advantage of customer data
Considering how competitive and ever-changing the retail industry is, retailers need to find better ways to entertain an...
Customer experience trends in retail to follow in 2022
2022 is just a few days away and it’s important to prepare your strategy for next year. Taking into account the Pandemic...
Sign up for news alerts, insights, and teachings!

See more by tag
Featured
Brand Building: A Comprehensive Step-by-Step Guide
Tokinomo's 5-Year Journey: A Trailblazer in Robotic Shelf Advertising
The Power of Branding in Driving Business Success
Last-mile technology, Shoppable ads, and Self-checkout - Weekly Snacks #90
Seamless Shopping Experience: Improve Customer Satisfaction

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.

Be amazed
English
Product
Work
Resources
Company
Social

©Tokinomo. Copyright 2023. All Rights Reserved. Patent awarded A201500317, Patent pending A201900056
Terms & Conditions  -  Privacy Policy  

back to top