Word-of-mouth marketing or word-of-mouth advertising is a type of marketing that is performed by the customer instead of the brand or the retailer. When a customer enjoys your product they will recommend it to their friends and family.
92% of people trust recommendations from friends and family over any other type of advertising. This is why word-of-mouth marketing is the best and most effective type of marketing. People trust people they know. Only a few shoppers trust brands.
Leveraging word-of-mouth marketing is the best thing you can do for your business. Use testimonials, post them on social media, include them in your campaigns and you’ll see the difference.
Why is word-of-mouth marketing important?
Word of mouth marketing is the most effective type of marketing. However, it is very hard to include it in your strategy because of unpredictability. You can’t know for sure when a shopper is going to recommend your products to their friends and family.
However, having a review page is a great way to leverage word-of-mouth marketing.