Webrooming is the practice of researching products online and going to the store to purchase them. Shoppers like to find out everything there is to know about a product and then go to the store to see it and to purchase it.
This is the opposite of showrooming, where people see the products in-store, but buy them online.
Why is webrooming important?
Webrooming is important because it allows customers to research the products thoroughly before going to the store to make the final decision. Also, when they go to the store they have the possibility to see the products live, to touch them, and to see exactly how they work.