Visual merchandising is the practice of designing and displaying merchandise in a certain way in a brick and mortar store. The idea behind visual merchandising is to optimize the presentation of products to engage with shoppers.
Visual merchandising helps retailers create an appealing environment for customers to purchase more products.
Visual merchandising combines numerous tactics from interior decor to the use of POP displays. The store layout and the way products are displayed on shelves impact the behavior of shoppers. Since all purchases are emotion-based, visual merchandising is used to create a feeling for shoppers.
By combining visual elements, retailers offer customers the ideal environment for shopping. When the appearance of the products is appealing, customers are more likely to purchase more products.
Types of visual merchandising
There are different visual merchandising tactics and techniques that brick-and-mortar retailers use to promote their products.
- Interactive displays
Interactive displays increase customer engagement and lead to more sales.
- Window displays
Window displays are the ones that convince customers to enter your stores. If your window display contains your most popular products, then you are more likely to attract more shoppers.
- Robotic displays
Robotic displays like Tokinomo have the power to attract the attention of shoppers and to increase brand awareness.
- Mannequins
For clothing stores, mannequins are essential. They are the best to display clothes and show how a product is going to look when you wear it.
- Signage
It’s a great way to display important information in a simple way that’s easier to digest by customers.
