Value Proposition

Value Proposition

A value proposition is the core of your brand in one single sentence. The value proposition should answer the question “Why your product?”. It should show the benefits of the product and how it can help customers in their life. Apart from stating the benefits, your value proposition should convince shoppers to buy your product. 

The value proposition is the first thing people encounter when researching your brand and products. 

How to create a value proposition?

Before creating your value proposition you should think about the benefits of your product and how it fills a gap in the market. How does your product help customers?

Keep the value proposition short and sweet. Don’t exaggerate and don’t make your value proposition the description of your product. Keep an eye on the pain points of your customers and try to include a solution for their problems in your value proposition. 

Best value proposition examples

Here are a few examples of value propositions that will help you get creative with your own. 

Apple - The experience IS the product

Uber - The smartest way to get around

Unbounce – A/B Testing Without Tech Headaches

Slack – Be More Productive at Work with Less Effort

Digit – Save Money Without Thinking About It