Sampling in retail means offering customers small amounts of products in brick and mortar stores. Hired personnel can place a stand next to your products and offer small samples of your most recent product to customers.
This way, shoppers can taste the products. The best part about sampling is that customers can offer you feedback which you can implement for future products.
Sampling is a great way to engage with customers and to find their opinion. However, this was one of the most affected in-store marketing tactics due to COVID-19. It’s hard to say if the sampling will be back in stores in the same way it was before.