Bulk Merchandising is a popular display solution that can help build brand awareness. Also described as one of the most environmentally-friendly display options, it is usually used to display and dispense various types of products that can easily go package-free. The most common examples usually include candy, jelly beans, nuts, or grains, but it is not limited to them alone.
Types Of Bulk Merchandising
Bulk Merchandising uses bins in order to showcase products, and there are a few types of bins that are usually used in-store for this type of merchandise.
Scoop bins – these transparent bins are the most suitable for slow-moving products and they also come with a catch tray. This catch tray can help remove any leftover crumbs, sugar, or other various products.
The customers can also control how much product they want to buy, and these scoop bins are suitable even for the customers who are concerned about hygiene. They are easy to install and don’t occupy too much space on the counter.
Not to mention, they can also be easily cleaned, as well as maintained. The most common products stored in scoop bins are coffee, grains, sweets, or cereals.
Gravity bins – as well as scoop bins, gravity bins are also transparent and they are also considered a hygienic alternative. The customers can see the product through the transparent glass, but they do not have the possibility to touch the products unless they buy them.
Gravity bins also help customers control the amount of product they want to buy and they also prevent any kind of waste with the help of a handle. The only difference is that this type of bin is usually mounted to a wall, in order to save some space.
This type of bin is most suitable for pasta, nuts and seeds, cereals, and even dry pet food.
Why Is It Important?
Bulk Merchandising can become especially colorful from afar, which is prone to attract customers to your products. It is also important from the perspective of the environment: using bulk merchandising helps your brand stay on top as being environmentally friendly.
This means that it can reduce the use of plastic and waste, as people will only buy as much product as they need. Customers also tend to associate the loose products as cheaper than the packaged ones, and the fact that they can control the portion size is another plus in the decision of making a purchase. It can also help you reduce the fees that packaging and transportation would impose.