Audio in-store advertising is what can be called an essential marketing strategy since the sounds customers hear can have an impact on how they feel and act.
Through audio in-store advertising, you can keep your audience up-to-date with all the promotions in your store. It also allows you to communicate any piece of important news at key moments throughout the day. Alongside any announcements, background music is another component of audio in-store advertising.
Types Of Audio Advertising In-Store
There are four categories of Audio In-Store Advertising:
- Overhead messaging – this is a voice-over broadcast that usually presents new sales, discounts, or products.
- Overhead Music – this is the background music that can be heard in a store
- Digital Signage – an LCD or LED that can incorporate streaming media or music.
- Robotic POP Display - this is a POP display with a twist, as it combines light, motion, and sound technology
Why is audio advertising in-store important?
Overhead messaging can help you inform your customers about new sales or new product launches, as well as promoting events in a timely manner. These messages can help turn the attention of your customers toward any products you might be promoting on the spot and thus, increase sales. It can also influence them to check out the advertised products.
Overhead music is especially important from the perspective of mood: it can establish the mood of both your customers and your employees. It can also help predict their behavior. Depending on the type of music your store uses, your customers might shop in a quicker or more relaxed way, or spend more time in your store. For example, young customers could be attracted to a store because of a song they heard and wanted to maybe look it up on Shazam. Once they’ve entered the store, they can also be attracted to the theme or aesthetic of the store they’re in and might even end up purchasing something.
Digital Signage can draw the customer to a specific product, depending on what it’s streaming and its placement. And foremost, it can catch a customer’s attention not only from an audio perspective but from a visual one as well. For example, if you have a new product to promote via Digital Signage and the music is not that loud, you can use this to your advantage: your audience will want to know where the sound is coming from.
The Robotic POP Display interacts with customers, which instantly leads to better engagement. This type of display can move, pass you an audio message and monitor any passerby. This type of display is a must-have, especially since you can communicate so much more information through an audio message than a written cardboard can. The advantages are that you can customize it as you prefer and modify the audio messages in real-time. One of the best examples of a robotic POP Display is Tokinomo, and it is safe to say that they will at least stop to stare at it and then take a picture of it and mention it to their friends.