They are promotional products that are offered for free in order to increase brand awareness. These free products must contain your logo, the name of your brand or company, and a short message if you want.
What is specialty advertising?
Advertising specialties, also known as specialty advertising or promotional products, refers to the use of items such as clothing, bags, pens, and other items with a company's logo or message printed on them as a form of advertising. These items are often given away at events, trade shows, or as part of a promotional campaign.
Advertising specialties must not be confused with samples that are small quantities of the product you sell. Both advertising specialties and samples are offered for free, but the first is for brand awareness, while the other is a type of brand activation in-store.
Why are advertising specialties important?
Specialty advertising is important for several reasons. Firstly, it provides a tangible reminder of a company's brand or message to the person who receives the item. This helps to increase brand awareness and recall, as the item is likely to be used or seen by others, thus increasing the reach of the advertisement. Additionally, promotional products can help to build customer loyalty by showing them that a company cares about its customers and values their business.
Also, when compared to traditional forms of advertising such as TV or print ads, specialty advertising can be a cost-effective way to reach a specific audience.
Examples of specialty advertising
Some examples of advertising specialties include:
- Custom printed t-shirts and hats
- Customized pens and pencils
- Customized bags such as tote bags or backpacks
- Customized keychains, mugs, and other household items
- Customized USB drives and other tech accessories
- Customized stress balls and other novelty items
In conclusion, advertising specialties, also known as specialty advertising or promotional products, refers to the use of items such as clothing, bags, pens, and other items with a company's logo or message printed on them as a form of advertising.