Tokinomo Shelfobot managed to win another award for an innovative campaign. Fanta Misterio, an in-store campaign that took place in Dalben Supermercados in Brazil received a prestigious distinction, a Convrt Award.
Creative Display, Tokinomo’s partner in Brazil and the agency that implemented this campaign, is no stranger to awards. They received various distinctions, including a POPAI Award with another campaign implemented with Tokinomo Shelfobot.
Tokinomo Shelfobot recognized with a Convrt Award
We are honored to receive a Convrt Award for Fanta’s creative campaign implemented by Creative Display in Brazil. This award shows that Tokinomo Shelfobot is truly an innovation that improves the in-store experience, while also raising brand awareness and sales.
Fanta Misterio - Seasonal marketing campaign
Dalben Supermercados aimed to interact with customers and promote Coca-Cola's products during Halloween by using Tokinomo Shelfobot. With the assistance of Tokinomo's partner, Creative Display, Coca-Cola successfully brought its Fanta products to life within different stores.
This initiative took place in Brazil at Dalben Supermercados, allowing shoppers to engage with Fanta bottles from October 16 to 31, 2022.
Convrt Award - Innovation in Retail Design Technology + Experience
The Convrt® Awards is an innovative international award that recognizes excellence in various aspects of the retail industry, ranging from Store Design to Product Packaging, Interactive Experiences to Inventory, and even advancements in Ecommerce tools and the expanding realm of AI.
In the 2023 edition of the competition, participants from four continents showcased their talents, representing the global evolution of retail. Contestants came from North America, Latin America, Europe, and Asia, displaying a remarkable diversity of talent, creativity, and resourcefulness. Noteworthy projects from renowned global brands such as adidas, Fanta, and H&M shared the spotlight alongside entries from smaller companies and boutique startups.
The Awards Independent Judging Council
The Judging Council of Convrt is entirely independent and unbiased, consisting of esteemed industry experts in the field of Retail and E-commerce. This distinguished panel includes Amy Daugherty, Head of US Marketing at Costa Coffee (The Coca-Cola Company); Alex Genov, Head of Marketing Insights & Customer Research at Zappos; Poonam Goyal, Senior US Retail Analyst at Bloomberg; as well as influential industry influencers, leaders, and authors such as Amanda Astrologo, Ethelbert Williams, Bernardine Wu, Carl Boutet, Andrew Busby, Rick Watson, Michael Zakkour, and Kimberly Lee Minor.
“The award seeks to honor the true innovators and creators that are bringing NEW life into the world of retail and e-commerce, for those who create and break things but don’t often see their names in bold lights.”