When you are launching a new product, you wish to attract the attention of shoppers and generate trial among consumers. To do so, brands and retailers need to find innovative displays and tactics for a successful in-store launch. This is exactly what Bauli did for its new product.
Bauli - a renowned brand
Bauli, a well-known Italian brand famous for its high-quality baked goods, has a long history of crafting delicious pastries, cakes, and confections since 1922. Known for using top-notch ingredients and traditional recipes, Bauli has earned a reputation as a household name, offering authentic Italian flavors and creative variations of classic treats.
Bauli chose Tokinomo Shelfobot for its launch campaign
Bauli wanted to create an engaging in-store campaign for its new product. dunnhumby implemented the campaign for Bauli with Tokinomo Shelfobot.
The brand just launched a new croissant range with 50% more filling than before. They also introduced a new flavor: the Pistachio croissant.
To showcase this latest product in the retail setting, Dunnhumby employed the Tokinomo Shelfobot, animating Bauli products right at the point of purchase. This 10-day campaign took place in the Carrefour Hypermarket - Assago in Milan. With the assistance of the Tokinomo Shelfobot, Bauli shared engaging messages directly to in-store shoppers:
“Hello! I'm the new Bauli croissant with PISTACHIO cream...Finally, the flavor you've been waiting for has arrived. Try me!"
“As the Partner Success Manager at Tokinomo, it's incredibly exciting to see our shelf advertising robot in action, especially in collaboration with such a reputable brand like Bauli. Conducting our pilot campaign in Italy with a brand of Bauli's caliber, known for its rich legacy, is a great start for us. ”
Corina Mihalache, Partner Success Manager at Tokinomo
A successful launch in-store
This campaign managed to attract the attention of customers at the point of purchase and raise brand awareness. Also, shoppers were curious to see that a bag of fluffy croissants started to move from the shelf, which led to a bigger customer engagement.