Tokinomo, finalist of the Retail Innovation Tech Alliance Program 2020

Tokinomo participated alongside other 182 international companies in the Retail Innovation Tech Alliance program in Russia and was selected among the 15 finalists. 

The finalists received an invitation to pitch the solution to representatives of the partner corporations and potentially launch pilot projects with them.

Retail Innovation Tech Alliance (RITA) is created by leading Russian retail and technology companies in order to scout and adopt innovations. RITA consists of X5 Retail Group, Beeline, M.Video-Eldorado Group, and Hoff. 

A total of 182 companies from 19 countries took part in the selection. The largest number of companies is from Russia: 140 (77%). 42 applications (23%) were received from foreign countries. 

Companies presented 11 areas of application, the most popular were Online store & delivery, Offline stores & warehousing, Customer relationships, Advertising and marketing technologies. 

Experts of RITA partners selected 15 companies that received an invitation to deal flow session #3:

Tokinomo – in-store marketing robot that brings products to life at the shelf, boosts product visibility and shopping engagement.

Angry.Analytics (Russia) – geomonitoring and social media analytics tool for analyzing the company’s information field.

Cardsley (Russia) – solution to increase conversion and digitize the buyer’s journey through e-coupons.

Celado AI (Russia) – system for identifying customers who are inclined to leave by using machine learning.

Gorserv (Russia) – platform for consumer services masters.

Legium.io (Russia) – service for electronic signing of documents with remote identification on any device without settings.

Locomizer (United Kingdom) – audience discovery platform – a self-service dashboard for precise targeting.

Oyper (Belarus) – solution that make all visual content shoppable.

Pairzon (Israel) – AI-based solution for physical retailers to drive conversions, retention and revenue.

Psychea (Russia) – automated psychographic segmentation systems to improve customer response and engagement.

Sarafan Text (USA) – solution for automating the creation of promotional texts.

Skill Cup (Russia) – employee microlearning platform.

UserX Analytics (Russia) – a UX analytics service that helps increase sales in mobile apps by identifying customers who have encountered problems with the app and showing videos of their behavior.

Veengu (Russia) – digital wallets and mobile money software.

XOR (USA) – platform for automating communication with candidates and employees.