An in-store marketing campaign should be engaging and entertaining if brands want to capture the attention of shoppers and increase the chances of them making a purchase.
This is exactly what Tuto Snacks wanted and so it relied on Tokinomo to achieve its objectives. In an attempt to promote their Chiflar products, Tuto Snacks implemented an in-store marketing campaign that was a real success. Before presenting this campaign’s results, let’s find out more about the product category Chiflar is part of.
Organic chips: The healthier side of snacking
As customers are starting to put their health first, brands are focusing more and more on organic products. Also, food allergies are on the rise and shoppers are more concerned about their diets. This means that regular chips and snacks are seeing a decrease in demand. Actually, the organic chips market has seen a growth of 37% in the last year just from North America.
Considering that the product category has seen an increase in demand, Tuto Snacks wanted to attract the attention of shoppers and make Chiflar Jalapeno chips top of mind in Ecuador. This is why they decided to implement an in-store marketing campaign with the help of Tokinomo.
Tuto Snacks’ Objectives: Attract, Impress, Sell
Tuto Snacks set out the following objectives:
- Raise brand awareness
- Increase customer engagement
- Increase sales
In-store marketing campaign activation with robotic POSM
Since the product category is seeing a rise in demand, more and more brands are starting to produce plantain, organic chips and Tuto Snacks wanted to stay on top of the competition with an innovative campaign.
The brand decided to use Tokinomo robots to attract the attention of shoppers. The campaign was implemented in Gran Aki Granado Plaza from Ecuador. Tokinomo spread Chiflar’s message for 27 days, from 2 to 28 February 2021
This is what shoppers were able to see during the in-store campaign:
Increase brand awareness
One of the main goals of this campaign was to increase brand awareness. We can safely say that this objective was achieved because of this amazing campaign. When customers saw that a bag of chips was interacting with them, they couldn’t help but stop to find out more and even make a purchase.
Better engagement at the point of sale
When a bag of organic plantain chips starts talking to you in-store, you might as well stop and engage with it, right? That’s exactly what shoppers did when they saw this campaign. Tuto Snacks prepared a joyful message for Chiflar’s campaign:
“Hey... take your Chiflar now! Enjoy them alone, with family, or with friends. Chiflar: Crispy to perfection.”
250% increase in sales with no price reduction in Gran Aki Granados Plaza
Wondering what was the biggest achievement of this campaign? We can say for sure that it is the 250% increase in sales. And no, the brand didn’t cut the price of the product to increase sales. In just 27 days, Chiflar Jalapeno saw an increase in sales of over 250%.
Considering that most in-store campaigns lead to an increase in sales of only 20%, we are glad to see that Tokinomo can lead to a 10X increase in sales.
What did Tuto Snacks think about this campaign?
The brand along with goTrade, Tokinomo’s partner in Ecuador, we’re very pleased with the in-store marketing campaign. Also, with the help of Tokinomo, Tuto Snacks managed to achieve all of its initial goals:
- Increase brand awareness
- Up to 250% increase in sales with no price reduction
- Engaged shoppers at the point of sale
Want to promote a product from a competitive category? Choose Tokinomo!
Yes, Tokinomo can attract attention, to make your product top of mind, even when dealing with a competitive category. Well-known brands use Tokinomo to increase customer engagement and raise sales in-store. Many renowned FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here.
Your product can be the next showstopper!
Learn how Tokinomo can help you:
- Raise brand awareness
- Increase product visibility
- Increase shopper engagement
- Lift sales
- Acquire more customers
- Benefit from word-of-mouth marketing