Enhancing Visibility with Visibubble: DIA’s case study

Enhancing Visibility with Visibubble: DIA’s case study

In the bustling aisles of modern retail, capturing the attention of shoppers is akin to winning a high-stakes game. Private label brands, once seen as budget alternatives, are now asserting themselves as frontrunners, offering quality and innovation that rival established names. As retailers navigate this dynamic landscape, strategic marketing initiatives are paramount for not just survival, but success.

Enter Visibubble, Tokinomo’s innovative in-store advertising tool, designed to captivate shoppers' attention and elevate brand visibility like never before.

Seizing Attention with Visibubble: A Tale of Influence and Innovation

Imagine strolling through your local supermarket aisle, eyes scanning the shelves for that perfect treat. Suddenly, vibrant visuals and dynamic sounds emanate from a nearby display, drawing you in with their irresistible charm. This scenario came to life with Dia's chocolate dessert launch, where Visibubble served as the conduit for this captivating experience. The messages incorporated were:

"Hello friends

Are you capricious?

I have something for you


Try the Rock Dessert

Made by Mario Vaquerizo

Exclusively in DIA


Scan the QR code

Found on Rock Dessert And win awards that rock!"

Unveiling the Impact:

  • Visibubble's customizable messages and eye-catching LED lights didn't just grab attention; they held it, guiding shoppers towards the featured product.

  • The inclusion of a QR code on Visibubble's display added an element of interactivity, encouraging customers to scan and win prizes, enhancing engagement.

  • The campaign was featured in HuffPost due to the virality that it caused on TikTok. The product launch was implemented with Shelfobot too in other DIA stores. See how it went, here.

Incorporating Visibubble into retail environments isn't just about grabbing attention; it's about creating an immersive and unforgettable journey for shoppers. By infusing the physical retail space with dynamic visuals and interactive elements, brands can captivate consumers' imaginations and foster deeper connections.

The Budget-Friendly Advantage

One of the most compelling aspects of implementing campaigns with Visibubble is its budget-friendly nature. Despite its innovative features and capabilities, Visibubble remains accessible to brands of all sizes, offering a cost-effective solution for enhancing brand visibility and driving engagement.

Did You Know?

  • Sound has the ability to evoke emotions and create a sense of connection with your audience.

  • Sound can be a powerful tool for storytelling. By incorporating sound effects, background music, or even voice-overs, you can enhance the narrative of your marketing campaigns or product experiences.

  • Combining sound with other sensory stimuli can create a multisensory experience that captivates your audience. 

Conclusion: A New Era of Brand Visibility

In an era where attention is the ultimate currency, Visibubble emerges as a beacon of innovation for private label brands. By harnessing the power of dynamic visuals and interactive elements, Visibubble transcends traditional advertising, creating moments of delight and connection that leave a lasting impression on shoppers. As retailers embrace this transformative technology, they unlock new possibilities for brand visibility and engagement, ushering in a new era of retail marketing where attention isn't just captured; it's cherished.

With Visibubble, brands can stand out in the crowded retail landscape, captivating shoppers' attention and winning their hearts, one interaction at a time.

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