DIA's private label product launch becomes viral with Shelfobot

DIA's private label product launch becomes viral with Shelfobot
Private label brands are no longer just budget-friendly alternatives; they are becoming key players, offering quality and uniqueness that rival national brands. As retailers invest in enhancing the quality and branding of their private label offerings, strategic marketing becomes paramount for boosting sales and building customer loyalty. One innovative strategy gaining traction is integrating influencer voices at the shelf level, transforming the shopping experience and driving brand engagement

Leveraging Influencer Voices with Shelfobot: A Case Study

For the launch of their new chocolate dessert, the popular Spanish supermarket Dia designed a brand activation with Shelfobot. The image of the campaign was Mario Vaquerizo, the star that really rocked the numbers. In the case of the "rock dessert," leveraging the voice of the popular musician Mario Vaquerizo not only added a unique element but also contributed significantly to the product's visibility and desirability. Let’s unwrap the outcomes!

Key Results

  • TikTok user @diegxnister, shared a video showcasing the supermarket shelf mechanism triggering Mario Vaquerizo's voice. The video showcasing our Shelfobot gathered 160,000 likes in less than a day.

  • Mario Vaquerizo's playful and inviting tone not only introduced the product but also added a layer of entertainment, making the shopping experience more enjoyable and memorable.

  • Mario Vaquerizo's endorsement reinforced the product's appeal, potentially influencing consumers to try it based on the association with the influencer's persona.

  • The influencer's voice at the shelf level enhanced brand activation by making the shopping experience more dynamic and memorable.

  • Mario Vaquerizo made it viral. It started to circulate online and it captivated modern consumers.

DIA’s campaign implemented with Tokinomo’s Shelfobot went viral globally.

Due to the fact that @diegxnister’s TikTok hit 2.4 million views, 282.9k likes and almost 1000 comments, the campaign was featured in HuffPost, which added another layer of visibility on a global scale. In other DIA stores the product launch was implemented with our Visibubble, which marked another successful brand activation. See how Tokinomo’s Visibubble was implemented for the same Capriccioso dessert launch, here.

Incorporating influencer voices at the shelf level is a game-changing strategy that creates a direct and personal connection with consumers. 

By bringing influencers into the physical retail environment, brands enhance the shopping experience while amplifying marketing reach. Bridging the gap between online and offline experiences is crucial for staying relevant in the digital age, where consumers increasingly rely on social media for shopping decisions.

Did You Know?

  • 40% of shoppers who saw a campaign implemented with Tokinomo remember the brand’s name.

  • 82% of consumers are more likely to purchase a product endorsed by their favorite celebrity (GRIN)

  • 71% of people are more likely to buy something based on social media referrals, highlighting the impact of influencer marketing on purchase decisions (Search Engine Watch)

  • Using a familiar voice in your campaigns increases the trust customers have.

The Art of Storytelling through Technology

In retail, the power of storytelling transcends the mere act of selling products. Tokinomo's innovative approach with Shelfobot exemplifies this philosophy by bringing products to life through sound, motion, and lighting. Shelfobot creates interactive displays that engage customers emotionally, fostering a deeper connection between the brand and the consumer. By integrating technology and creativity, brands can captivate customers' imaginations, leading to increased sales without resorting to discounts.

Don’t miss out on the opportunity to integrate influencer voices at the shelf level as this represents a powerful strategy for private label brands to enhance brand visibility, drive engagement, and build lasting connections with consumers. As retailers continue to innovate and adapt to changing consumer preferences, leveraging influencers in physical retail environments will play an increasingly important role in driving sales and shaping the future of retail. Now, with our Shelfobot, it has become easier than ever to do this.

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