Having a sweet tooth might be problematic, especially when so many products contain a lot of added sugar and harmful chemicals. However, in the last few years, consumers focused more on healthier products. That’s why retailers and brands listened and created healthier alternatives to sugary products.
In this case study, we will focus on Trü Frü’s successful in-store marketing campaign. Let’s see how they’ve managed to double their sales with innovative brand activation. Before we deep dive into the campaign, let’s take a look at the healthy sweets category.
Healthy snacks are becoming more popular
The global healthy snacks market amounted to 85.6 billion U.S. dollars in 2021 and is expected to grow at a rate of 6.6 percent annually between 2022 and 2030. As such, the market should reach 152.3 billion U.S. dollars by 2030.
While a few years ago, healthy snacks were not the main focus of retailers and FMCG brands, now, more and more brands are turning their focus to these products. This means that the competition is fierce and you need to differentiate your products from the competition.
To promote the products in stores and to raise awareness about its health sweets, Trü Frü decided to implement a shopper marketing campaign with Tokinomo Shelfobot.
Trü Frü’s Objectives: Raise awareness and sales
Trü Frü implemented this in-store marketing campaign with these objectives in mind:
- Raise brand awareness
- Engage shoppers at the point of sale
- Increase sales in-store
Innovative shopper marketing campaign
The campaign took place in the United States of America, in 1 Payson Market store. For 14 days, Tokinomo Shelfobot made Trü Frü’s chocolate-covered fruits the stars of the show. Curious to see how the campaign looked? Here’s a video from the store:
Turned heads in-store
As you might expect, a moving bag of chocolate-covered fruits that talks is definitely going to amaze customers. Tokinomo Shelfobot helped Trü Frü share more about its products with a few catchy messages:
Are you dreaming or is this real? Well, my strawberries are real. But immersed in delicious dark chocolate? Mmmm. Sounds like a dream to me!
100% fruit, 100% natural, 100% gluten-free. 0% guilt.
Why would you buy me? Well, I have real fruits, I am all natural, gluten-free, full of antioxidants, and have premium dark chocolate. Buuuut, we both know the real reason is that I’m super delicious.
Increased shopper engagement
Combining a healthy sweet snack with innovative retail technology that makes the product talk is definitely a recipe for success. This campaign attracted the attention of shoppers in-store and managed to generate trial among customers.
100% increase in sales
In just 14 days of campaign, Trü Frümanaged to double sales without cutting prices. With a creative in-store marketing solution like Tokinomo, brands can expect similar results.
What did Trü Frü think about the campaign?
By using Shelfobot, Trü Frü managed to achieve all of its objectives for this in-store marketing campaign:
- Increased brand awareness
- Generate trial among shoppers
- Lift sales by 100% in store
Want to promote your product? Choose Tokinomo Shelfobot!
Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here.
Your product can be the next showstopper!
Learn how Tokinomo can help you:
- Raise brand awareness
- Increase product visibility
- Increase shopper engagement
- Lift sales
- Acquire more customers
- Benefit from word-of-mouth marketing