Somersby Increases Sales with brand activation

Somersby's 75% Sales increase with no price reductions

Did you know that the younger generation prefers non-alcoholic or low-alcoholic beverages with a fruity flavor? That is why many beer companies like Carlsberg are promoting their cider and hard seltzer beverages. How can your product stand out from the crowd? With a special in-store campaign with Tokinomo Shelfobot. 

In this case study, you will find out how Carlsberg managed to increase sales for its Somersby products. Before we dig deeper into the case study, let’s take a brief look at some stats regarding this product’s market.

Cider and other low-alcoholic beverages

The global cider market was estimated to generate value of about 1.63 billion U.S. dollars by 2023 and it keep on growing. Considering the new generation’s lack of interest for hard drinks and spirits, brands have switched their focus to lower alcoholic beverages and soft drinks. 

To differentiate its products from the competition, Carlsberg decided to implement a campaign with Tokinomo Shelfobot in stores. 

Carlsberg’s Objectives: Raising awareness

Carlsberg implemented this brand activation with the following objectives in mind: 

  • Raise brand awareness
  • Engage shoppers at the point of sale
  • Increase sales

Entertaining in-store activation campaign

The campaign took place in Hungary, in 1 Tesco store. For 14 days, Tokinomo Shelfobot talked to shoppers about the fruity cider Somersby.  

Take a look at the campaign: 


Engaging shoppers at the POP

In order to raise awareness and engage customers Carlsberg chose Tokinomo Shelfobot and implemented an in-store activation. Tokinomo Shelfobot helped Somersby attract the attention of shoppers with a catchy message.

Remembering the product

When you implement a brand activation campaign with a retail technology solution like Tokinomo Shelfobot shoppers are going to recognize your products. It is a great way to show you are an innovative company that puts creativity first. 

75% increase in sales

In 14 days of campaign, Somersby’s sales rose by over 75% without price cuts. This is a common result when using a retail solution like Tokinomo Shelfobot.

What did Carlsberg think about the campaign?

By using Shelfobot, Carlsberg managed to achieve all of its objectives for this in-store activation campaign:

  • Raise awareness in store
  • Promote its new product
  • Lift sales by 75% 

“Using this robotic display increased sales compared to the control group for the product advertised by 75% in 2 weeks. It also provided a safe and engaging shopping experience for Tesco shoppers.” 

András Juhász, Media Planning Manager Hungary at Dunnhumby Media

Want to promote your product? Choose Tokinomo!

Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here

Your product can be the next showstopper!

Learn how Tokinomo can help you: 

  • Raise brand awareness
  • Increase product visibility
  • Increase shopper engagement
  • Lift sales
  • Acquire more customers
  • Benefit from word-of-mouth marketing