Imagine cooking without any spices, sauces, or condiments. It’s a sad and unflavored picture, right? Condiments and sauces are great additions to every dish. However, it is a tough market to promote your products in.
In this case study, we will focus on Orkla’s successful in-store marketing campaign for Tomi. Let’s see how they’ve managed to increase their sales by 60% with an innovative brand activation. Before we deep dive into the campaign, let’s take a look at the condiments category, with a focus on ketchup.
Sauces and condiments spicing the food
The volume in the 'Tomato Ketchup' segment of the food market in the United States was forecast to continuously increase between 2023 and 2028 by in total 0.02 billion kilograms (+1.15 percent).
To promote the products in stores, Orkla decided to implement a shopper marketing campaign with Tokinomo Shelfobot for Tomi.
Orkla’s Objectives: Raise awareness and sales
Orkla implemented this in-store marketing campaign with these objectives in mind:
- Raise brand awareness
- Engage shoppers at the point of sale
- Increase sales in-store
Creative brand activation in-store
The campaign took place in Romania, in 35 Carrefour stores. For 14 days, Tokinomo Shelfobot made Tomi’s ketchup the star of the show. Curious to see how the campaign looked? Here’s a video from the store:
Increased attention at the POS
As you might expect, a moving bottle of sweet ketchup will make you turn around and take another look and maybe consider purchase it for your next pizza. Tokinomo Shelfobot helped Orkla share more about its product and its promotional campaign with a catchy message:
Hey...Tomi makes your day and your wardrobe better! Find out more on tomi.ro. To Iphone or not to Iphone. Check out tomi.ro if you want to win one.
Engaged shoppers
Combining a fan-favorite sauce with an innovative retail technology that makes the product talk is definitely a recipe for success. This campaign attracted the attention of shoppers in-store and managed to generate trial among customers.
60% increase in sales
In just 14 days of campaign, Orkla managed to increase sales by over 60%. With a creative in-store marketing solution like Tokinomo, brands can expect similar results.
What did Orkla think about the campaign?
By using Shelfobot, Orkla managed to achieve all of its objectives for this in-store marketing campaign:
- Increased brand awareness
- Generate trial among shoppers
- Lift sales by 60% in store
Want to promote your product? Choose Tokinomo Shelfobot!
Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here.
Your product can be the next showstopper!
Learn how Tokinomo can help you:
- Raise brand awareness
- Increase product visibility
- Increase shopper engagement
- Lift sales
- Acquire more customers
- Benefit from word-of-mouth marketing
