A hot, brewed coffee is exactly what you need to get a good start in the morning or enjoy a mid-day break. A few years ago, espresso machines were not as affordable and compact as they are now.
In this case study, we will focus on Julius Meinl's successful in-store activation campaign. Let’s see how they’ve managed to increase their sales by 50% with an innovative brand activation. Before we deep dive into the campaign, let’s take a look at this category.
Making the perfect espresso at home
In 2019, U.S. retail sales of espresso makers amounted to approximately 220.69 million U.S. dollars. More and more people want to experience the great taste of fresh coffee in their homes so they are spending more on compact and easy-to-use espresso machines. However, the competition is steep.
To promote the products in stores and to raise awareness about its espresso marker, Julius Meinl decided to implement a brand activation campaign with Tokinomo Shelfobot.
Julius Meinl’s Objectives: Raise awareness and sales
Julius Meinl implemented this in-store marketing campaign with these objectives in mind:
- Raise brand awareness
- Increase shopper engagement at the point of sale
- Lift sales
Creative in-store marketing campaign
The campaign took place in Romania, in 1 Auchan store. For 15 days, Tokinomo Shelfobot made Julius Meinl’s Inspresso the stars of the show.
Raising awareness at the POS
As you might expect, a talking espresso machine that moves is definitely going to raise the curiosity of customers. Tokinomo Shelfobot helped Julius Meinl share more details about its campaign:
“Hey, some people invite you to a coffee, I invite you to 80. Haha... I'm not kidding. For any Julius Meinl Inspresso device you buy, you have 80 coffee capsules on the house.”
Increased shopper engagement
Combining a compact espresso machine with an innovative advertising technology that makes the product talk is definitely a recipe for success. Especially if you add in 80 coffee capsules on the house. This campaign attracted the attention of shoppers in-store and managed to generate trial among customers.
50% increase in sales
In just 15 days of campaign, Julius Meinl managed to increase sales by 50% without cutting the price. With a creative in-store marketing solution like Tokinomo, brands can expect similar results.
What did Julius Meinl think about the campaign?
By using Shelfobot, Julius Meinl managed to achieve all of its objectives for this in-store marketing campaign:
- Increased brand awareness
- Engaged customers at the point of purchase
- Increase sales by 50% in store
Want to promote your product? Choose Tokinomo Shelfobot!
Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here.
Your product can be the next showstopper!
Learn how Tokinomo can help you:
- Raise brand awareness
- Increase product visibility
- Increase shopper engagement
- Lift sales
- Acquire more customers
- Benefit from word-of-mouth marketing
