Who doesn’t love a cup of hot coffee? Most people enjoy caffeinated products and they start their days with some type of coffee-based beverage. However, most consumers have a precise coffee brand preference.
How did Jacobs Kronung increase sales of its coffee by 140%? With Tokinomo Shelfobot’s help. In this case study, we will show you how a brand of coffee managed to engage shoppers and increase sales in-store. However, before we deep dive into the case study, let’s take a brief look at some stats about this market.
Coffee: a hot market to compete in
Comparing the 25 selected regions regarding the revenue in the coffee segment of the hot drinks market, the United States is leading the ranking (85.2 billion U.S. dollars) and is followed by Japan with 40.2 billion U.S. dollars.
This market is a bit saturated with offers and that is why it is so competitive. Also, consumers are reticent in trying new brands and products from this sector.
To promote the products in stores and to raise awareness about its coffee, Jacobs Douwe
Egberts implemented an in-store promotional campaign with Tokinomo Shelfobot.
Jacobs’s objectives: Differentiate its brand
Jacobs implemented this in-store promotinal campaign with these objectives in mind:
- Raise brand awareness
- Differentiate its product
- Lift sales in-store
Creative in-store promotional campaign
The campaign took place in Romania, in 1 Profi store. For 14 days, Tokinomo Shelfobot made Jacobs Kronung’s coffee the star of the show. Take a look at how the campaign went:
Engaging customer in-store
What if a coffee started to talk to you in-store? You might think you are dreaming. Tokinomo Shelfobot helped Jacobs attract the attention of shoppers with a catchy message:
Why would you choose a different coffee when you can select Jacobs Kronung Alintaroma?
Differentiating the product
When you implement an in-store promotional campaign with a retail technology solution like Tokinomo Shelfobot customers are going to notice your products. It is a great way to show you are an innovative company that values creativity.
140% increase in sales
In just 14 days of campaign, Jacobs Kronung managed to increase sales by 140% without making any changes to the price. With a creative in-store promotional solution like Tokinomo, brands can expect similar results.
What did Jacobs think about the campaign?
By using Shelfobot, Jacobs managed to achieve all of its objectives for this in-store marketing campaign:
- Differentiate its brand
- Engage customers
- Increase sales by 140% in store
Want to promote your product? Choose Tokinomo!
Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here.
Your product can be the next showstopper!
Learn how Tokinomo can help you:
- Raise brand awareness
- Increase product visibility
- Increase shopper engagement
- Lift sales
- Acquire more customers
- Benefit from word-of-mouth marketing