Having a beer with colleagues, family or friends is a common leisure activity for most people. Classic or non-alcoholic beers are appreciated by many shoppers. Since the level of alcohol is low, a beer can be enjoyed a bit more often and it is also a more budget-friendly option compared to other alcoholic beverages.
In this article, we are going to focus on Heineken Silver's campaign in Spain. This campaign managed to increase sales by over 300%. Before we find out how let’s take a look at some data regarding the beer sector.
The beer market is growing
Revenue in the Beer market amounts to US$610bn in 2023. The market is expected to grow annually by 5.44% (CAGR 2023-2027). In the Beer market, volume is expected to amount to 189.3bn by 2027. The market for Beer market is expected to show a volume growth of 2.1% in 2024.
As you know, there are hundreds of different beer products available on the market. How can a well-known brand promote its new product? By using an innovative solution to implement its campaign.
Heineken’s Objectives: Get to know the product
Heineken implemented this in-store promotional campaign with these objectives in mind:
- Raise brand awareness
- Generate trial among consumers
- Increase sales
Eye-catching brand activation campaign
The campaign took place in Spain, in Masymas Supermercados. For 13 days, Tokinomo Shelfobot talked about Heineken Silver with shoppers.
Raising awareness at the POP
What if a cold light beer started to talk to you in-store? You might think twice before strolling away. Tokinomo Shelfobot helped Heineken attract the attention of shoppers with a catchy message:
Uuuu hello, hello, hello, I haven't seen you around here. Do we take a photo for Instagram?
Getting to know the product
When you implement a brand activation campaign with a retail technology solution like Tokinomo Shelfobot shoppers are going to recognize your products. It is a great way to show you are an innovative company that puts creativity first.
318% increase in sales
In just 13 days of campaign in Masymas Supermercados, Heineken’s sales increased by over 300% without price cuts. While it might seem amazing, this is a common result when using a retail solution like Tokinomo Shelfobot.
What did Heineken think about the campaign?
By using Shelfobot, Heineken managed to achieve all of its objectives for this in-store marketing campaign:
- Raise awareness in store
- Generate trial among shoppers
- Increase sales by 318% in just a few days
Want to promote your product? Choose Tokinomo!
Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here.
Your product can be the next showstopper!
Learn how Tokinomo can help you:
- Raise brand awareness
- Increase product visibility
- Increase shopper engagement
- Lift sales
- Acquire more customers
- Benefit from word-of-mouth marketing