When it comes to FMCG products, shoppers have a lot of options to choose from. How can you engage customers and make them select your products? With an interactive in-store campaign.
In this case study, you will find out how Expur managed to increase sales for its Zagora product. Before we dig deeper into the case study, let’s take a brief look at some stats regarding this product’s market.
Olive oil - a better option for your health
In 2021/22, the global consumption volume of olive oil amounted to just under 3.2 million metric tons. In an effort to attract attention to its olive oil, Expur wanted to implemented an engaging campaign in-store.
To differentiate its products from the competition, Expur chose Tokinomo Shelfobot for its Zagora campaign.
Expur’s Objectives: Catch the attention of shoppers
Expur implemented this brand activation with the following objectives in mind:
- Raise brand awareness
- Engage customers in-store
- Lift sales
Engaging shoppers with brand activation
The campaign took place in Romania, in 1 Carrefour store. For 14 days, Tokinomo Shelfobot talked to shoppers about Zagora’s extra virgin olive oil.
Take a look at the campaign:
Entertaining shoppers at the POP
During this in-store marketing campaign, Tokinomo Shelfobot helped Expur attract the attention of shoppers with a message that focused on the benefits of the product:
“Here is the secret ingredient brought from Morocco just for your meals. With Zagora, everything tastes good..”
Raising awareness
With this type of activation, shoppers are going to remember your brand. Our research shows that more than 40% of consumers remember the name of the product after a campaign implemented with Tokinomo Shelfobot.
360% increase in sales
In just 14 days of campaign, Zagora’s sales increased by over 360% without price cuts. This is an amazing result, especially for an in-store marketing campaign.
What did Expur think about the campaign?
By using Shelfobot, Expur managed to achieve all of its objectives for this in-store marketing campaign:
- Raise brand awareness
- Engage customers
- Lift sales by 360%
Want to promote your product? Choose Tokinomo!
Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here.
Your product can be the next showstopper!
Learn how Tokinomo can help you:
- Raise brand awareness
- Increase product visibility
- Increase shopper engagement
- Lift sales
- Acquire more customers
- Benefit from word-of-mouth marketing
