When it comes to FMCG products, shoppers have a lot of options to choose from. How can you engage customers and make them select your products? With an interactive in-store campaign.
In this case study, you will find out how Coty managed to increase sales for its Adidas product. Before we dig deeper into the case study, let’s take a brief look at some stats regarding the personal care market.
Deodorants and antiperspirants
In 2019, the global antiperspirant and deodorant market was estimated to be worth about 74.55 billion U.S. dollars. There are various large companies that produce personal care products like deodorants, antiperspirants, shower gels, and creams.
To differentiate its products from the competition, Coty chose Tokinomo Shelfobot for its Adidas Deo campaign.
Coty’s Objectives: Catch the attention of shoppers
Coty implemented this in-store activation with the following objectives in mind:
- Increase brand awareness
- Raise shopper engagement
- Lift sales
Engaging customers with in-store activation
The campaign took place in Romania, in 50 Auchan stores. For 14 days, Tokinomo Shelfobot talked to shoppers about Adidas’s deodorant.
Take a look at the campaign:
Entertaining shoppers at the point of sale
During this in-store marketing campaign, Tokinomo Shelfobot helped Coty attract the attention of shoppers with a message that focused on the benefits of this product.
Hello! The more athletic you are the more antiperspirant I am. Do you accept the challenge? Who is going to resist more? The deodorant or the man?
Raising awareness
With this type of activation shoppers are going to remember your brand. Our research shows that more than 40% of consumers remember the name of the product after a campaign implemented with Tokinomo Shelfobot.
60% increase in sales
In just 14 days of campaign, Adidas sales increased by over 60% without price cuts. This is an amazing result, especially for an in-store marketing campaign.
What did Coty think about the campaign?
By using Shelfobot, Coty managed to achieve all of its objectives for this in-store marketing campaign:
- Raise brand awareness
- Engage customers
- Increased sales by 60%
Want to promote your product? Choose Tokinomo!
Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here.
Your product can be the next showstopper!
Learn how Tokinomo can help you:
- Raise brand awareness
- Increase product visibility
- Increase shopper engagement
- Lift sales
- Acquire more customers
- Benefit from word-of-mouth marketing
