Campaign Overview
In a strategic move to reinvent their promotional strategies and enhance shopper engagement, Jacobs Kronung partnered with Tokinomo for an innovative in-store brand activation. This initiative unfolded across 20 Checkers Stores, belonging to Shoprite, South Africa's largest retailer, for 18 days from March 20th 2024 to April 7th 2024. With a presence in 11 stores in Cape Town and 9 in Johannesburg, the campaign implemented with Tokinomo's Shelfobot aimed to captivate shoppers and bolster brand visibility across key retail locations nationwide. Responsible for the campaign implementation was Smollan, a distinguished industry leader.
Insights from Jacobs Kronung
Domaine Rautenbach, Senior Brand Manager at Jacobs Coffee, shed light on Jacobs' decision to collaborate with Tokinomo.
Q: Why did Jacobs consider using Tokinomo?
Domaine Rautenbach: Jacobs considered using Tokinomo primarily to revolutionize our promotional campaigns and enhance shopper engagement in-store. Tokinomo offered us the opportunity to leverage retail innovation and technology that transform static promotions into an interactive experience for consumers. This also enabled us to captivate shoppers' attention like never before, which elevated our National Promotion & Easter campaign to new heights.
One of the main aspects that attracted us to the Tokinomo technology was its ability to break through the clutter in store. In a market saturated with promotional competitions, it's easy for shoppers to feel disengaged or unmotivated to participate. However, Tokinomo served as an attention-grabbing tool that stopped shoppers in their tracks and took a closer look at Jacobs in-store.
Q: Is this a tool you would use again?
Domaine Rautenbach: This is absolutely an innovation we will consider for promotional campaigns going forward. The organic feedback on digital platforms, especially on LinkedIn, where consumers have actively shared their in-store experiences and engagement with both Jacobs and Tokinomo, reinforces the impact and effectiveness it had on our campaign.
Shared on Social Media
The campaign's impact reverberated online, with South African customers expressing their excitement through social media channels. Videos showcasing Tokinomo's Shelfobot in action were distributed on TikTok, underscoring the campaign's resonance with modern consumers.
Experience the Innovation
Discover how Tokinomo Shelfobot can revolutionize your brand's in-store presence, driving engagement, and amplifying brand visibility. Unlock the potential of innovative retail solutions with Tokinomo.
