Bolton Group's Calvo In-store campaign

How Bolton Group increased sales by 65% for its canned tuna brand, Calvo

Canned goods are some of the most “reliable” products one can have in their kitchen. They have a long shelf life and are easy to combine with other fresh ingredients for a healthy meal. 

In this case study, we will focus on Bolton Group's successful in-store activation campaign. Let’s see how they’ve managed to increase their sales by 65% with an innovative brand activation. Before we deep dive into the campaign, let’s take a look at this category.

Canned goods are becoming more popular

The global canned food market size is projected to reach USD 100.92 billion by 2027, exhibiting a CAGR of 1.30% during the forecast period [2020-2027]. This category is appreciated by both consumers and retailers because of its long shelf life and convenience. 

Fish and other seafood products usually have a short shelf life, but when they are canned, they can last up for months or even years. Calvo is a brand that offers canned tuna and other fish products. 

To promote the products in stores and to raise awareness about its canned products, Bolton Group decided to implement an in-store marketing campaign with Tokinomo Shelfobot.

Bolton Group’s Objectives: Raise awareness and sales

Bolton Group implemented this in-store marketing campaign with these objectives in mind: 

  • Raise brand awareness
  • Increase shopper engagement at the point of sale
  • Lift sales

Creative in-store marketing campaign

The campaign took place in Spain, in Masymas Supermercados stores. For 14 days, Tokinomo Shelfobot made Calvo’s canned goods the stars of the show. 

Raising awareness at the POP

As you might expect, a talking canned tuna that moves is definitely going to raise the curiosity of customers. Tokinomo Shelfobot helped Calvo share more about its products with a few catchy messages: 

“I am the perfect partner for your dishes.”

“Try the new Calvo Easy Flip. With the same amount of tuna and less oil.”

Increased shopper engagement

Combining a great canned product with an innovative advertising technology that makes the product talk is definitely a recipe for success. This campaign attracted the attention of shoppers in-store and managed to generate trial among customers. 

65% increase in sales

In just 14 days of campaign, Bolton Group managed to increase sales by 65% without cutting the price. With a creative in-store marketing solution like Tokinomo, brands can expect similar results. 

What did Bolton Group think about the campaign?

By using Shelfobot, Bolton Group managed to achieve all of its objectives for this in-store marketing campaign:

  • Increased brand awareness
  • Engaged customers at the point of purchase
  • Increase sales by 65% in-store

Want to promote your product? Choose Tokinomo Shelfobot!

Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more case studies here

Your product can be the next showstopper!

Learn how Tokinomo can help you: 

  • Raise brand awareness
  • Increase product visibility
  • Increase shopper engagement
  • Lift sales
  • Acquire more customers
  • Benefit from word-of-mouth marketing