--- title: How Bolton Group increased sales by 65% for its canned tuna brand, Calvo description: In this case study, we will focus on Bolton Group successful in-store activation campaign. Let’s see how they’ve managed to increase their sales by 65% with a innovative brand activation. image: https://www.tokinomo.com/hubfs/Calvo-easy-flip.jpg --- - - GOLDEN ARROW MARKETING AWARD FOR SALES SERVICE IN POLAND - GOLDEN ARROW AWARD FOR SALES SERVICE IN POLAND [ Read More ](https://www.tokinomo.com/news/sales-service-golden-arrow-award-tokinomo) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [![Logo_White_Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Logo_White_Transparent")](https://www.tokinomo.com/) [![Logo-White+Orange-Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Logo-White+Orange-Transparent")](https://www.tokinomo.com/) ![](https://www.tokinomo.com/hubfs/Calvo-easy-flip.jpg) # Bolton Group's Calvo In-store campaign [Back](https://www.tokinomo.com/work) ##### How Bolton Group increased sales by 65% for its canned tuna brand, Calvo Canned goods are some of the most “reliable” products one can have in their kitchen. They have a long shelf life and are easy to combine with other fresh ingredients for a healthy meal.  In this case study, we will focus on Bolton Group's successful in-store activation campaign. Let’s see how they’ve managed to increase their sales by 65% with an innovative brand activation. Before we deep dive into the campaign, let’s take a look at this category. ## Canned goods are becoming more popular The global canned food market size is projected to reach [USD 100.92 billion by 2027](https://www.fortunebusinessinsights.com/canned-food-market-103258), exhibiting a CAGR of 1.30% during the forecast period [2020-2027]. This category is appreciated by both consumers and retailers because of its long shelf life and convenience.  Fish and other seafood products usually have a short shelf life, but when they are canned, they can last up for months or even years. Calvo is a brand that offers canned tuna and other fish products.  To promote the products in stores and to raise awareness about its canned products, Bolton Group decided to implement an in-store marketing campaign with Tokinomo Shelfobot. ## Bolton Group’s Objectives: Raise awareness and sales Bolton Group implemented this in-store marketing campaign with these objectives in mind:  - Raise brand awareness - Increase shopper engagement at the point of sale - Lift sales ## Creative in-store marketing campaign The campaign took place in Spain, in Masymas Supermercados stores. For 14 days, Tokinomo Shelfobot made Calvo’s canned goods the stars of the show.  ## Raising awareness at the POP As you might expect, a talking canned tuna that moves is definitely going to raise the curiosity of customers. Tokinomo Shelfobot helped Calvo share more about its products with a few catchy messages:  *“I am the perfect partner for your dishes.”* *“Try the new Calvo Easy Flip. With the same amount of tuna and less oil.”* ## Increased shopper engagement Combining a great canned product with an innovative advertising technology that makes the product talk is definitely a recipe for success. This campaign attracted the attention of shoppers in-store and managed to generate trial among customers.  ## 65% increase in sales In just 14 days of campaign, Bolton Group managed to increase sales by 65% without cutting the price. With a creative in-store marketing solution like Tokinomo, brands can expect similar results.  ## What did Bolton Group think about the campaign? By using Shelfobot, Bolton Group managed to achieve all of its objectives for this in-store marketing campaign: - Increased brand awareness - Engaged customers at the point of purchase - Increase sales by 65% in-store ## Want to promote your product? Choose Tokinomo Shelfobot! Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more [case studies here](https://www.tokinomo.com/work).  Your product can be the next showstopper! 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