---
title: How Amstel Vibes Lit Up Brazilian Supermarkets with Tokinomo Shelfobot
description: Explore how Amstel Vibes and Tokinomo's Shelfobot brought an engaging and award-winning in-store marketing campaign in Brazil.
---

[Work Blog ](https://www.tokinomo.com/work)

# [How Amstel Vibes Lit Up Brazilian Supermarkets with Tokinomo Shelfobot](https://www.tokinomo.com/work/campaigns-tokinomo-shelfobot-amstel-vibes-brazil)

 Written by [Corina Mihalache](https://www.tokinomo.com/work/author/corina-mihalache) | May 21, 2025 8:22:55 AM

How do you make a new RTD beverage stand out in Brazil’s crowded supermarket shelves? For Amstel Vibes, the answer was a bold in-store activation powered by Tokinomo’s motion-sensor technology. In partnership with Outpromo and Creative Display, this campaign didn’t just capture shopper attention - it turned it into engagement, brand love, and a Silver POPAI Award.

## The challenge: capturing consumer attention in a crowded RTD market

[Amstel Vibes](https://www.amstelbrasil.com/produtos/amstel-vibes-strawmelon/), a new ready-to-drink beverage launched by Heineken in 2023, aimed to carve out a niche in Brazil’s rapidly expanding RTD category. With flavors like Strawmelon and Lemon, the product was designed for lighthearted, social moments. But in a market saturated with stylish cans and catchy slogans, standing out at the point of sale was critical.

To disrupt passive shopping behavior and drive trial, Heineken needed a sensory experience that would draw eyes to the shelf.

## Why Tokinomo: technology that turns heads

Heineken, in collaboration with Outpromo and [Creative Display](https://www.creativedisplay.com.br/), selected Tokinomo’s Shelfobot technology for its proven ability to create immersive, animated in-store activations that engage all the senses.

Tokinomo had previously partnered with Creative Display on successful POPAI-awarded campaigns, including the Halloween-themed [“Fanta Misterio” activation](https://www.tokinomo.com/news/creative-display-wins-popai-award). That history, combined with Shelfobot’s ability to utilize motion, sound, and light in a compact format, made Tokinomo the ideal partner for bringing Amstel Vibes’ vibrant branding to life.

## The execution: A futuristic display with local flavor

At the center of the campaign was a custom Tokinomo Shelfobot display, developed to emphasize the can’s UV-reactive neon design and speak directly to Brazilian shoppers.

**Key elements of the activation:**

- **Motion sensor:** Detected shopper movement and triggered the experience.
- **UV cradle:** Illuminated the can’s glowing design, revealing hidden elements.
- **Automated push mechanism:** Gently offered the product forward, mimicking a personal handoff.
- **Localized voice-overs:** Spoke in regional slang, delivering culturally relevant messaging across all three target cities.

This combination created a futuristic yet friendly interaction that surprised shoppers and made the product feel personally introduced.

> *“Every time consumers passed in front of the Vibes shelf, it was as if the company was delivering the innovation for summer directly into their hands.”**  
> *Jamille Reimberg, Business & Growth Manager at Outpromo

## The results: engagement, reach, and industry recognition

The campaign ran across **40 supermarkets** in **São Paulo, Minas Gerais, and Rio de Janeiro**, reaching a wide consumer base through a blend of innovation and cultural resonance.

**Quantifiable Impact:**

- **23 media insertions** across press and digital channels
- **102,000+ people reached**
- Amplified further through **Heineken Brazil’s own media channels**

The unique combination of sensory tech and local messaging didn’t just resonate with consumers, it also earned the attention of industry experts.

### Award-winning innovation: Silver at POPAI Brazil 2024

The campaign took home [**Silver at the POPAI Brazil Awards 2024**](https://www.tokinomo.com/news/tokinomo-popai-award-brazil-silver-amstel-vibes-campaign) in the "Displays and Merchandising – Alcoholic Beverages and Tobacco" category. The judges recognized the campaign for:

- Creative use of retail robotics
- Seamless integration of regional cultural elements
- Strategic storytelling through product design
- Perfect alignment with Amstel Vibes' youthful branding

This marked another milestone in Tokinomo and Creative Display’s growing legacy of innovative, award-winning retail activations.

## Key takeaways

- **Sensory engagement matters:** Movement, sound, and light transformed a shelf into a stage.
- **Localization drives relevance:** Regional slang created an emotional connection.
- **Innovation wins:** Combining tech with storytelling leads to standout results, both commercially and creatively.

## Looking ahead

Tokinomo continues to lead the way in in-store marketing automation, working with global brands to make physical retail more interactive and memorable. The Amstel Vibes activation is a shining example of how creative collaboration and technology can bring a brand’s personality to life, right at the point of purchase.

[View full post](https://www.tokinomo.com/work/campaigns-tokinomo-shelfobot-amstel-vibes-brazil)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Corina Mihalache"
  },
  "dateModified" : "2025-05-21T09:09:43.059Z",
  "datePublished" : "2025-05-21T08:22:55Z",
  "headline" : "How Amstel Vibes Lit Up Brazilian Supermarkets with Tokinomo Shelfobot",
  "image" : {
    "@type" : "ImageObject",
    "height" : 800,
    "url" : "https://www.tokinomo.com/hubfs/Tokinomo%20Shelfobot%20x%20Amstel%20Heineken%20Case%20Study.png",
    "width" : 1900
  },
  "mainEntityOfPage" : "https://www.tokinomo.com/work/campaigns-tokinomo-shelfobot-amstel-vibes-brazil",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Work Blog"
  }
}
```