---
title: Expur Zagora 360% sales increase with Tokinomo Shelfobot
description: In this case study, you will find out how Expur managed to increase sales for its Zagora product.
---

[Work Blog ](https://www.tokinomo.com/work)

# [Expur Zagora 360% sales increase with Tokinomo Shelfobot](https://www.tokinomo.com/work/expur-zagora-sales-increase-tokinomo-shelfobot)

 Written by [Nicoleta](https://www.tokinomo.com/work/author/nicoleta) | Aug 22, 2023 6:26:41 AM

When it comes to FMCG products, shoppers have a lot of options to choose from. How can you engage customers and make them select your products? With an interactive in-store campaign.

In this case study, you will find out how Expur managed to increase sales for its Zagora product. Before we dig deeper into the case study, let’s take a brief look at some stats regarding this product’s market.

## Olive oil - a better option for your health

In 2021/22, the global consumption volume of olive oil amounted to just [under 3.2 million](https://www.statista.com/statistics/940491/olive-oil-consumption-worldwide/) metric tons. In an effort to attract attention to its olive oil, Expur wanted to implemented an engaging campaign in-store. 

To differentiate its products from the competition, Expur chose Tokinomo Shelfobot for its Zagora campaign.

## Expur’s Objectives: Catch the attention of shoppers

Expur implemented this brand activation with the following objectives in mind: 

- Raise brand awareness
- Engage customers in-store
- Lift sales

## Engaging shoppers with brand activation

The campaign took place in Romania, in 1 Carrefour store. For 14 days, Tokinomo Shelfobot talked to shoppers about Zagora’s extra virgin olive oil. 

Take a look at the campaign: 

## Entertaining shoppers at the POP

During this in-store marketing campaign, Tokinomo Shelfobot helped Expur attract the attention of shoppers with a message that focused on the benefits of the product:

*“Here is the secret ingredient brought from Morocco just for your meals. With Zagora, everything tastes good..”*

## Raising awareness

With this type of activation, shoppers are going to remember your brand. Our research shows that more than 40% of consumers remember the name of the product after a campaign implemented with Tokinomo Shelfobot. 

## 360% increase in sales

In just 14 days of campaign, Zagora’s sales increased by over 360% without price cuts. This is an amazing result, especially for an in-store marketing campaign. 

## What did Expur think about the campaign?

By using Shelfobot, Expur managed to achieve all of its objectives for this in-store marketing campaign:

- Raise brand awareness
- Engage customers
- Lift sales by 360% 

## Want to promote your product? Choose Tokinomo!

Promote your products in a creative and innovative way, if you want to attract the attention of shoppers. Use Tokinomo for your next campaign in-store. Many well-known FMCG brands promoted their products with the help of Tokinomo and you can see more [case studies here](https://www.tokinomo.com/work). 

Your product can be the next showstopper!

Learn how Tokinomo can help you: 

- Raise brand awareness
- Increase product visibility
- Increase shopper engagement
- Lift sales
- Acquire more customers
- Benefit from word-of-mouth marketing

[View full post](https://www.tokinomo.com/work/expur-zagora-sales-increase-tokinomo-shelfobot)

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