--- title: Sugus & Papi’s Campaign with Tokinomo's Shelfobot in Romania description: Sugus and Papi’s in-store campaign in Carrefour Romania used Tokinomo's Shelfobot to animate products, creating an engaging shopping experience. image: https://www.tokinomo.com/hubfs/TK013%20Sugus%20Papi%20Shelfobot%20Cover%20v1.jpg --- - - GOLDEN ARROW MARKETING AWARD FOR SALES SERVICE IN POLAND - GOLDEN ARROW AWARD FOR SALES SERVICE IN POLAND [ Read More ](https://www.tokinomo.com/news/sales-service-golden-arrow-award-tokinomo) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [![Logo_White_Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Logo_White_Transparent")](https://www.tokinomo.com/) [![Logo-White+Orange-Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Logo-White+Orange-Transparent")](https://www.tokinomo.com/) ![](https://www.tokinomo.com/hubfs/TK013%20Sugus%20Papi%20Shelfobot%20Cover%20v1.jpg) # Sugus & Papi’s Campaign with Tokinomo's Shelfobot in Romania [Back](https://www.tokinomo.com/work) ##### Sugus & Papi’s Campaign with Tokinomo's Shelfobot in Romania Sugus and Papi joined forces for an exciting in-store campaign in Carrefour Romania, using Tokinomo's [Shelfobot](https://www.tokinomo.com/product-shelfobot) technology to bring their products to life. Implemented by our partner, POS Media Romania, the campaign featured animated displays of Sugus Classic chewy candies and Papi chocolate bars, creating a fun and engaging shopping experience for customers. ## Campaign Highlights The Sugus and Papi campaign aimed to attract attention and encourage purchases through interactive and dynamic in-store promotions. The core message of the campaign was: *"GoPro cameras, t-shirts, backpacks with sweets, and gift cards. You can win them with Papi and Sugus!"*   ## Innovative Use of Tokinomo's Shelfobot Tokinomo's [Shelfobot](https://www.tokinomo.com/product-shelfobot) technology was central to the campaign, bringing the Sugus Classic chewy candies and Papi chocolate bars to life. The [Shelfobot](https://www.tokinomo.com/product-shelfobot) units were strategically placed in Carrefour stores, catching the eyes of shoppers and delivering the campaign message in a captivating way. The animated [Shelfobot](https://www.tokinomo.com/product-shelfobot) displays made the products stand out, creating an interactive and memorable shopping experience. ## Expert Implementation by POS Media Romania POS Media Romania's expert implementation ensured the campaign's success. By utilizing the[ Shelfobot](https://www.tokinomo.com/product-shelfobot)’s technology, they maximized the visibility and appeal of Sugus and Papi products. The effective placement and animation of [Shelfobot](https://www.tokinomo.com/product-shelfobot) units in high-traffic areas of Carrefour stores drove shopper engagement and interest. ## Engaging and Fun Shopping Experience The Sugus and Papi campaign was designed to create a fun and engaging shopping experience. The key message, *"GoPro cameras, t-shirts, backpacks with sweets, and gift cards. You can win them with Papi and Sugus!"* highlighted the exciting prizes that shoppers could win, adding an element of excitement and anticipation. ## Results and Impact The Sugus and Papi campaign in Carrefour stores achieved impressive results. The use of Tokinomo's [Shelfobot](https://www.tokinomo.com/product-shelfobot) technology significantly increased the visibility of Sugus Classic chewy candies and Papi chocolate bars, leading to higher engagement and sales. The interactive and dynamic displays created a buzz in stores, making Sugus and Papi a popular choice among shoppers. ## Looking Ahead The successful collaboration between Sugus, Papi, Tokinomo, and POS Media Romania demonstrates the power of innovative in-store marketing strategies. By creating engaging and interactive shopping experiences, brands can effectively connect with their target audience and drive sales. 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