Tokinomo Appoints Ex-UiPath VP of Growth Vlad Ionescu as CMO

From Software to In-Store Advertising Robots: Vlad Ionescu is joining Tokinomo's executive team as Chief Marketing Officer. His extensive experience in early-stage growth marketing will help Tokinomo accelerate its global expansion. 

“I am thrilled to welcome Vlad Ionescu to the Tokinomo team. Tokinomo is redefining the in-store advertising industry. It is a huge market and we already work with the biggest CPG brands in more than 20 countries. Vlad adds extraordinary experience in growth marketing, which will be critical to scaling Tokinomo as we expand worldwide and help our customers increase sales and deliver engaging in-store experiences for shoppers” said CEO and Co-Founder Ionut Vlad.

During his 5 years tenure at UiPath Vlad Ionescu worked in different areas of marketing, overseeing SEO, Social Media, Growth Hacking and Marketing Automation. The company grew from 10 employees to 3000, and from a valuation of $6.5m to more than $10b.

“I have come to know the Tokinomo team first as an angel investor and then as an advisor to the CEO. The robotic solution for grocery aisles is an unbelievable invention, it looks so simple and yet at the same time it’s a complex and extremely effective solution. For hundreds of years, consumer goods used to sit quietly in retail stores, many of them unnoticed by shoppers. Tokinomo brings FMCG products to life, it makes them move at the shelf and talk to shoppers. In our troubled COVID19 world, consumer goods companies finally have a new way to engage and bring joy to the shoppers. Tokinomo robotics is at the intersection of IoT, RetailTech and MarTech - it literally is a robotic shelf talker. This is a new industry for me, but this will definitely be a most exciting adventure!” commented Vlad Ionescu.


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