--- title: Blog – TOKINOMO | Nicoleta description: Nicoleta is a content marketing specialist. With over 6 years of experience in content marketing, she likes to write about innovative tech products and B2B marketing. Besides writing, she enjoys painting and reading thriller books. --- [![Logo_White_Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Logo_White_Transparent")](https://www.tokinomo.com/) [![Logo-White+Orange-Transparent](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Logo-White+Orange-Transparent")](https://www.tokinomo.com/) English - - GOLDEN ARROW MARKETING AWARD FOR SALES SERVICE IN POLAND - GOLDEN ARROW AWARD FOR SALES SERVICE IN POLAND [ Read More ](https://www.tokinomo.com/news/sales-service-golden-arrow-award-tokinomo) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo_White_Transparent.png?width=440&height=120&name=Logo_White_Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) [![Tokinomo: Brand Activation POSM Technology](https://www.tokinomo.com/hs-fs/hubfs/Tokinomo%202021/Images/Logo-White+Orange-Transparent.png?width=440&height=115&name=Logo-White+Orange-Transparent.png "Tokinomo: Brand Activation POSM Technology")](https://www.tokinomo.com/) Blog # Retail Marketing & Retail Technology Blog ## [Gamification, Shopping habits, and C..](https://www.tokinomo.com/blog/gamification-shopping-habits-and-customer-centricity-monthly-snacks-104) [Read More ](https://www.tokinomo.com/blog/gamification-shopping-habits-and-customer-centricity-monthly-snacks-104) - ![Nicoleta](https://www.tokinomo.com/hubfs/Nicoleta%20Blog%20Author.jpeg) [Nicoleta ](https://www.tokinomo.com/blog/blog/author/nicoleta) - Jun 3,2025 [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) ###### [Shopping experience, Generative AI, and Customer sentiment - Monthly snacks #103](https://www.tokinomo.com/blog/shopping-experience-generative-ai-and-customer-sentiment-monthly-snacks-103) Campaign corner It’s not just water. Culligan is launching its first-ever global brand campaign, “It’s just water until it’s Culligan,” as part of an ... ![Nicoleta](https://www.tokinomo.com/hubfs/Nicoleta%20Blog%20Author.jpeg) [Nicoleta](https://www.tokinomo.com/blog/author/nicoleta) May 6,2025 [boost retail sales](https://www.tokinomo.com/blog/tag/boost-retail-sales) [retail media](https://www.tokinomo.com/blog/tag/retail-media) [grocery](https://www.tokinomo.com/blog/tag/grocery) ###### [Influencer Marketing for Grocers: Bridging the Digital and Physical Retail Experience](https://www.tokinomo.com/blog/influencer-marketing-grocers) Social media can be daunting for grocers. Between keeping up with ever-evolving trends, generating consistent content, and maintaining multiple platfo... ![Nicoleta](https://www.tokinomo.com/hubfs/Nicoleta%20Blog%20Author.jpeg) [Nicoleta](https://www.tokinomo.com/blog/author/nicoleta) Apr 15,2025 - [boost retail sales](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [retail media](https://www.tokinomo.com/blog/tag/retail-media) - [grocery](https://www.tokinomo.com/blog/tag/grocery) - Apr 10,2025 ###### [Cross-Promotional Strategies Using In-Store Retail Media](https://www.tokinomo.com/blog/cross-promotional-in-store-retail-media) Retail is constantly changing and integrating the most recent technologies. However, there are still some “old-school” o... [Read More ](https://www.tokinomo.com/blog/cross-promotional-in-store-retail-media) - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) - Apr 2,2025 ###### [Grocery personalization, Customer sentiment, and TikTok Shopping - Monthly snacks #102](https://www.tokinomo.com/blog/grocery-personalization-customer-sentiment-tiktok-shopping-monthly-snacks-102) Campaign corner In this edition, we focus on March Madness. Let’s take a look at two great commercials. [Read More ](https://www.tokinomo.com/blog/grocery-personalization-customer-sentiment-tiktok-shopping-monthly-snacks-102) - [in-store marketing](https://www.tokinomo.com/blog/tag/in-store-marketing) - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [grocery](https://www.tokinomo.com/blog/tag/grocery) - Mar 20,2025 ###### [What makes in-store media more effective than online advertising](https://www.tokinomo.com/blog/in-store-media-vs-online-advertising) Digital advertising dominates marketing strategies and that’s no surprise. However in-store media remains a powerful too... [Read More ](https://www.tokinomo.com/blog/in-store-media-vs-online-advertising) - [in-store marketing](https://www.tokinomo.com/blog/tag/in-store-marketing) - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [grocery](https://www.tokinomo.com/blog/tag/grocery) - Mar 13,2025 ###### [How Grocery Inflation is Driving Private-Label Growth](https://www.tokinomo.com/blog/grocery-inflation-private-label-growth) Grocery inflation has become a defining challenge for consumers and retailers worldwide. As prices for essential goods c... [Read More ](https://www.tokinomo.com/blog/grocery-inflation-private-label-growth) - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) - Mar 3,2025 ###### [Fresh Produce, Sales Decline, and Digitally engaged shoppers - Monthly snacks #101](https://www.tokinomo.com/blog/fresh-produce-sales-decline-digitally-engaged-shoppers-monthly-snacks-101) Campaign corner We couldn’t start this monthly snacks edition without mentioning two of the best Super Bowl 2025 commerc... [Read More ](https://www.tokinomo.com/blog/fresh-produce-sales-decline-digitally-engaged-shoppers-monthly-snacks-101) - [boost retail sales](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [Retail experience](https://www.tokinomo.com/blog/tag/retail-experience) - [retail media](https://www.tokinomo.com/blog/tag/retail-media) - Feb 27,2025 ###### [The rise of connected commerce: more than just retail media](https://www.tokinomo.com/blog/connected-commerce-retail-media) Commerce media is having a moment, with the market expected to exceed $112 billion by 2025. But despite its explosive gr... [Read More ](https://www.tokinomo.com/blog/connected-commerce-retail-media) - [boost retail sales](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [Retail experience](https://www.tokinomo.com/blog/tag/retail-experience) - [retail media](https://www.tokinomo.com/blog/tag/retail-media) - Feb 20,2025 ###### [AI and Automation: How does it impact retail media](https://www.tokinomo.com/blog/ai-automation-retail-media) Artificial Intelligence and automation are revolutionizing in-store retail media, transforming how retailers engage with... [Read More ](https://www.tokinomo.com/blog/ai-automation-retail-media) - [boost retail sales](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [Retail experience](https://www.tokinomo.com/blog/tag/retail-experience) - [retail media](https://www.tokinomo.com/blog/tag/retail-media) - Feb 13,2025 ###### [In-Store Retail Media for Private-Label Brands](https://www.tokinomo.com/blog/in-store-retail-media-private-label-brands) Private-label brands are reshaping the retail landscape. Known for affordability and quality, these brands are thriving,... [Read More ](https://www.tokinomo.com/blog/in-store-retail-media-private-label-brands) - [shopper marketing](https://www.tokinomo.com/blog/tag/shopper-marketing) - [weekly snacks](https://www.tokinomo.com/blog/tag/weekly-snacks) - Feb 4,2025 ###### [Digital platforms, NRF 2025, and Discounters- Monthly Snacks #100](https://www.tokinomo.com/blog/digital-platforms-nrf-2025-discounters-monthly-snacks-100) We are back with the first monthly snacks of 2025 and our 100th edition! Let’s see what happened in retail in the last m... [Read More ](https://www.tokinomo.com/blog/digital-platforms-nrf-2025-discounters-monthly-snacks-100) - [boost retail sales](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [Retail experience](https://www.tokinomo.com/blog/tag/retail-experience) - [retail media](https://www.tokinomo.com/blog/tag/retail-media) - Jan 28,2025 ###### [Retail Marketing for the customers of tomorrow](https://www.tokinomo.com/blog/retail-marketing-customers-of-tomorrow) Millennials are reaching middle age, and baby boomers are retiring. Enter Gen Z and Gen Alpha, the customers of tomorrow... [Read More ](https://www.tokinomo.com/blog/retail-marketing-customers-of-tomorrow) - [boost retail sales](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [Retail experience](https://www.tokinomo.com/blog/tag/retail-experience) - [retail media](https://www.tokinomo.com/blog/tag/retail-media) - Jan 23,2025 ###### [Benefits of In-Store Retail Media for CPG Brands](https://www.tokinomo.com/blog/benefits-of-in-store-retail-media-cpg-brands) In an era of rapid change in consumer behavior and retail dynamics, Consumer Packaged Goods (CPG) brands are turning to ... [Read More ](https://www.tokinomo.com/blog/benefits-of-in-store-retail-media-cpg-brands) - [boost retail sales](https://www.tokinomo.com/blog/tag/boost-retail-sales) - [Retail experience](https://www.tokinomo.com/blog/tag/retail-experience) - [retail media](https://www.tokinomo.com/blog/tag/retail-media) - Jan 22,2025 ###### [Overcoming Retail Media Challenges: Strategies for Success](https://www.tokinomo.com/blog/retail-media-challenges) Retail media is rapidly transforming how brands connect with consumers, but succeeding in this dynamic space is far from... [Read More ](https://www.tokinomo.com/blog/retail-media-challenges) [1](https://www.tokinomo.com/blog) [2](https://www.tokinomo.com/blog/author/nicoleta/page/2) [3](https://www.tokinomo.com/blog/author/nicoleta/page/3) [4](https://www.tokinomo.com/blog/author/nicoleta/page/4) [5](https://www.tokinomo.com/blog/author/nicoleta/page/5) [...](https://www.tokinomo.com/blog/author/nicoleta/page/6) [17](https://www.tokinomo.com/blog/author/nicoleta/page/17) [** ](https://www.tokinomo.com/blog/author/nicoleta/page/2) Sign up for news alerts, insights, and teachings! 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