---
title: Bauli campaign implemented with Tokinomo Shelfobot by dunnhumby Italy
description: Bauli wanted to create an engaging in-store campaign for its new product. dunnhumby implemented the campaign for Bauli with Tokinomo Shelfobot. 
---

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# [Bauli campaign implemented with Tokinomo Shelfobot by dunnhumby Italy](https://www.tokinomo.com/news/bauli-campaign-tokinomo-shelfobot-dunnhumby-italy)

 Written by [Nicoleta](https://www.tokinomo.com/news/author/nicoleta) | Dec 6, 2023 8:17:13 AM

When you are launching a new product, you wish to attract the attention of shoppers and generate trial among consumers. To do so, brands and retailers need to find innovative displays and tactics for a successful in-store launch. This is exactly what Bauli did for its new product. 

## Bauli - a renowned brand

Bauli, a well-known Italian brand famous for its high-quality baked goods, has a long history of crafting delicious pastries, cakes, and confections since 1922. Known for using top-notch ingredients and traditional recipes, Bauli has earned a reputation as a household name, offering authentic Italian flavors and creative variations of classic treats.

## Bauli chose Tokinomo Shelfobot for its launch campaign

Bauli wanted to create an engaging in-store campaign for its new product. dunnhumby implemented the campaign for Bauli with Tokinomo Shelfobot. 

The brand just launched a new croissant range with 50% more filling than before. They also introduced a new flavor: the Pistachio croissant. 

To showcase this latest product in the retail setting, Dunnhumby employed the Tokinomo Shelfobot, animating Bauli products right at the point of purchase. This 10-day campaign took place in the Carrefour Hypermarket - Assago in Milan. With the assistance of the Tokinomo Shelfobot, Bauli shared engaging messages directly to in-store shoppers:

*“Hello! I'm the new Bauli croissant with PISTACHIO cream...Finally, the flavor you've been waiting for has arrived. Try me!"*

> *“As the Partner Success Manager at Tokinomo, it's incredibly exciting to see our shelf advertising robot in action, especially in collaboration with such a reputable brand like Bauli. Conducting our pilot campaign in Italy with a brand of Bauli's caliber, known for its rich legacy, is a great start for us. ” *
> 
> **Corina Mihalache, Partner Success Manager at Tokinomo**

## A successful launch in-store

This campaign managed to attract the attention of customers at the point of purchase and raise brand awareness. Also, shoppers were curious to see that a bag of fluffy croissants started to move from the shelf, which led to a bigger customer engagement. 

Want to see how Tokinomo can help you increase brand awareness, customer engagement, and sales? Discover our products, [Shelfobot](https://www.tokinomo.com/product-shelfobot) and [Visibubble](https://www.tokinomo.com/product-visibubble). 

[View full post](https://www.tokinomo.com/news/bauli-campaign-tokinomo-shelfobot-dunnhumby-italy)

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