---
title: "Shopping feed, InStore Disrupt, and Instacart Update - Weekly Snacks #54"
description: Looking for a quick and easy way to stay informed on shopper marketing and retail? Check out Shopper Marketing Weekly Snacks. Our concise and informative recaps will keep you up-to-date on the latest developments.
---

[Blog – TOKINOMO ](https://www.tokinomo.com/blog)

# [Shopping feed, InStore Disrupt, and Instacart Update - Weekly Snacks #54](https://www.tokinomo.com/blog/shopping-feed-instore-disrupt-instacart-update-weekly-snacks-54)

 Written by [Nicoleta](https://www.tokinomo.com/blog/author/nicoleta) | May 9, 2023 7:42:09 AM

## **Campaign corner**

**Stay smart. **In [Smartwater’s commercial](https://www.ispot.tv/ad/1p7J/smartwater-robo-pete-featuring-pete-davidson), Pete Davidson's working smart by just video-calling in for his Smartwater spokesperson gig. He's got this Robo-Pete thing that does all the same stuff he does, so he gets to chill on the water while still getting the job done. And, he's even acting as a fancy water dispenser for the crew. Only downside is that it might be a bit awkward. 

**Cheesy hero. **The city gets in trouble when a robot goes rogue, but fear not, the [Babybel snack heroes](https://www.ispot.tv/ad/1K8C/bel-brands-the-snack-heroes) are here to save the day! These little guys are wrapped in protective wax and crafted from 100% real cheese, and they know just how to bring back the peace - by delivering well-timed punches and loosening screws. Cute commercial, Babybel!

## Retail technology trends

**Shopping feed. **The buy now, pay later (BNPL) fintech company Klarna has launched a new feature in its mobile app called [Shopping Feed](https://www.retaildive.com/news/klarna-mobile-app-ai-powered-shopping-feed/648894/), which uses AI to create personalized product recommendations for users. The app uses customer data to curate a feed of items that shoppers can browse, filter and purchase through the app. The feed is refreshed regularly to ensure that users receive up-to-date product suggestions.

**Instacart update. **Instacart has introduced a[ new set of tools ](https://www.grocerydive.com/news/instacart-tools-to-improve-customer-worker-relationship/649086/)designed to enhance the relationship between its shoppers and customers. The tools include a new chat feature that enables customers to communicate directly with their shopper, as well as an in-app rating system that allows customers to provide feedback on their experience. Instacart has also introduced a new set of shopper-facing tools, including a new earnings tracker and a community forum where shoppers can connect with one another.

## Expert opinion

**Streaming TV. **“*Do streaming TV platforms have a targeting advantage over linear TV? What do you think of the potential marriage between retail media networks and streaming TV?”* These were the questions that retail experts answered in one of [Retail Wire’s discussions](https://retailwire.com/discussion/is-streaming-tv-retail-medias-next-growth-driver/). Here’s what Dave Bruno mentioned: 

****

**AI in Retail. **“*Will consumer apprehension around artificial intelligence likely impact retail’s ability to capitalize on the technology? What role should retailers play in building trust in AI tools?” *Retail experts answered these questions in one of [Retail Wire’s discussions](https://retailwire.com/discussion/do-retailers-need-to-have-the-ai-talk-with-consumers/). Here’s what Bob Phibbs said: 

## InStore Disrupt and Shopping “locally”

<https://www.tokinomo.com/instore-disrupt>

**InStore Disrupt 2023. **Welcome to InStore Disrupt 2023, the event that's shaking up the in-store experience! Our mission is to bring together industry leaders and innovative thinkers to share their knowledge and insights on the future of retail. [Join us](https://www.tokinomo.com/instore-disrupt) for a dynamic and interactive event that will leave you feeling inspired and ready to take your business to the next level.

**Local grocery. **What does "local" mean to grocery shoppers and how retailers can meet their expectations? A survey found that [shoppers associate "local"](https://www.grocerydive.com/news/what-does-local-mean-to-grocery-shoppers/648681/) with fresh, high-quality products that are grown or produced nearby. Shoppers also value the transparency and sustainability of local products. Retailers can meet these expectations by offering locally-sourced products, providing information about the sourcing and production of those products, and engaging with local producers and suppliers.

[View full post](https://www.tokinomo.com/blog/shopping-feed-instore-disrupt-instacart-update-weekly-snacks-54)

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