---
title: "Shopper Marketing Weekly Snacks #02"
description: Shopper marketing weekly snacks provides the latest news in retail marketing. Discover the most important trends and campaigns.
---

[Blog – TOKINOMO ](https://www.tokinomo.com/blog)

# [Shopper Marketing Weekly Snacks #02](https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-2)

 Written by [Nicoleta](https://www.tokinomo.com/blog/author/nicoleta) | Apr 19, 2022 2:07:47 PM

## Taking shopper experience to the next level

 

**Expect the unexpected. **[Blue Apron’s meal kit](https://www.businesswire.com/news/home/20220411005506/en/Blue-Apron-Launches-New-National-Brand-Campaign) contains much more than fruits and vegetables. They are rolling out a new campaign focusing on personalization. At the beginning of the Pandemic, when everybody was stuck at home, the meal kit 🍲 from Blue Apron saw significant growth in sales. Now, things are slowing down since people can simply go out to dine without having to hear their in-law's remarks about their cooking skills.

**Convenience is key**. Customers expect the retail experience to be convenient 💨. This is why Tesco is rolling out [more Express stores](https://www.retailgazette.co.uk/blog/2022/04/tesco-focuses-on-becoming-most-convenient-retailer-with-new-express-stores/). Despite the rise in cost-of-living, Tesco plans to open 14 new Express locations and 59 stores by the end of the year.

**Your vegetables are 5 minutes away! **Since the Pandemic hit, many people stopped going to the store to purchase their non-essential products. However, it seems that more and more people are also relying on grocery delivery 🥦. [Grocery delivery sales ](https://www.grocerydive.com/news/grocery-delivery-sales-have-strong-start-in-2022/621890/)grew more than 20% on a year-over-year basis in March, reaching $3.5 billion. 

## Technology is shaping customer behavior

 

**Inspirational meals. **Don’t know what to cook today? Walmart is saving the day with its mealtime inspiration. Walmart is introducing shoppable augmented reality (AR) content on Snapchat. The “[Snap Scan & Shop](https://www.retaildive.com/news/walmart-food-inspiration-shoppable-snapchat-AR/621986/)" lens allows Snapchat 📱 users to scan food items from a fridge or the pantry and automatically generates a list of 10 recipes that include those ingredients. You can no longer say that you don’t know what to cook for dinner. 

**Just Walk Out! **We’re not saying it, Amazon Fresh is. Of course, one of the biggest retailers in the world doesn’t want shoppers to leave its store faster, it just wants to offer a frictionless in-store experience. They are focusing on including their [“Just Walk Out”](https://www.retaildive.com/news/amazon-fresh-deepens-just-walk-out/621839/) technology in more Amazon Fresh stores. This system uses ceiling-mounted cameras and artificial intelligence to track what shoppers purchase and it automatically charges them when they exit the store. 

**A “unique” payment system. **Forget about card or smartphone payments! 💳 The future is here, my friends. A man from the Netherlands [implanted a microchip in his hand](https://www.chargedretail.co.uk/2022/04/12/you-can-now-pay-with-an-implant-in-your-hand/) and he now pays for everything with it. Yes, the cashiers are amazed when this guy’s chip lights up beneath his skin when he pays for a bag of chips. Both creepy and innovative at the same time.

## Trouble in Retail Paradise?

**Loss in market value**. [Tesco warned retailers](https://www.retailgazette.co.uk/blog/2022/04/supermarkets-see-more-than-1bn-wiped-off-value-after-tesco-warns-on-profits/) that rising costs and ever-changing consumer habits could impact profits in 2022 and a few retailers are already experiencing this warning.  Sainsbury’s and Marks & Spencer saw a total of just over £1bn 😱 chipped off their market value. 

**The impact of out of stock. **No shopper likes to see their favorite product is out of stock. Bed Bath & Beyond is one of the retailers that saw a [loss in sales of over $175M](https://www.retaildive.com/news/out-of-stocks-led-to-175m-in-lost-sales-at-bed-bath-beyond/622057/). The retailer blames the supply chain challenges and the inventory constraints for this issue. 

## Catching up with Retail Experts

**Third-party cookies crumble. **As we’ve talked about in one of our articles, [third-party cookies](https://www.tokinomo.com/blog/retail-advertising-beyond-the-cookies) 🍪 are making an exit, and retailers might need to adapt. Carol Spieckerman shared her opinion in [Retail Wire’s discussion](https://retailwire.com/discussion/will-retailers-be-ready-when-the-third-party-cookies-crumble/#comment-190580). 

 

 

**Monthly retail sales**. The numbers are in! Retail Dive shared the monthly retail sales 💸 from the US Commerce Department and it looks like sales rose by more than 14% since last month. Thank you, Steve Dennis, for sharing!

> Much more useful take than most....with an excerpted graphic from [@RetailDive](https://twitter.com/RetailDive?ref_src=twsrc%5Etfw) [https://t.co/44jzJRg4oo](https://t.co/44jzJRg4oo) [pic.twitter.com/gSQf7nfYxx](https://t.co/gSQf7nfYxx)
> 
> — Steve Dennis 🇺🇦🌻 (@StevenPDennis) [April 14, 2022](https://twitter.com/StevenPDennis/status/1514690314296037378?ref_src=twsrc%5Etfw)

## Campaign Corner

 

**The pornstar and sustainability in retail. **Liquid Death plans to make us spit our drinks with its [latest commercial](https://www.youtube.com/watch?v=rs5T97hZpSY). They hired 🔞 Cherie DeVille (don’t pretend you don’t know who she is) to talk about sustainability. Yes, the commercial is as good as you are expecting it to be. 

**See the Bubly side**. Michael Bublé is showing us how to look at the Bubly 💥 side of things[ in this new commercial](https://www.adweek.com/brand-marketing/michael-buble-reunites-with-frenemy-bubly-for-feel-good-campaign/). Bubly, the sparkling water brand, wants us to discover that “Every broken plate, there’s one less chore we hate.” We totally agree!

 

[View full post](https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-2)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Nicoleta"
  },
  "dateModified" : "2022-04-19T14:57:52.276Z",
  "datePublished" : "2022-04-19T14:07:47Z",
  "headline" : "Shopper Marketing Weekly Snacks #02",
  "image" : {
    "@type" : "ImageObject",
    "height" : 628,
    "url" : "https://www.tokinomo.com/hubfs/Shopper%20marketing%20%2302.png",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://www.tokinomo.com/blog/shopper-marketing-weekly-snacks-2",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Tokinomo Blog"
  }
}
```