This year marked the 10th edition of How to Web and it focused on Better Products + Faster Growth, gathering a wealth of international brands: from Dropbox, Shopify,, Uber, Seedcamp, Airbnb, Pinterest, to Google, GrowthHackers, Revolut, Eventbrite, Fitbit, Bitdefender, 2checkout, Omniconvert, just to name a few. Tokinomo was also invited, as How to Web included it in the latest report of the most disruptive start-ups in Eastern and Central Europe and a game changer
We are happy to be exhibited in the first temporary Museum of Romanian Advertising and Brands, which can be visited starting with November 8th, at Arcub (Hanul Gabroveni), Bucharest. The gallery takes us on a journey in the history of brands and advertising by showcasing authentic objects like iconic brands, newspapers and magazines, posters, packaging, consumer goods, cosmetics, toys, textiles, electronics and many others. As a 100% Made in Romania start-up and brand, Tokinomo will

7 Ways to Boost Product Visibility And Sales

Posted by Corina on August 20, 2019

If you are looking to increase sales in your store, you will need to boost product visibility. When there is stiff competition from the e-Commerce market and with constant access to smartphones so shoppers can research products online, product visibility in-store can make or break a sale. We now live in a world where the experience economy has transformed the retail space; shops are no longer a place just to buy goods, but where shoppers

Top Retail Trends of 2019

Posted by Corina on July 15, 2019

The retail sector continues to evolve at breakneck speed, with new consumer preferences, innovations, and technologies forcing the market to adapt. So, what do retail brands and marketers need to do to thrive and prosper? Here are a handful of the trends that are taking place in 2019. Product customization and personalization In the competitive world of retail, customers now expect companies to personalize and customize products to their bespoke requirements. Creating personalized items also
´╗┐As consumer demands become greater and customer loyalty – harder to win over, it becomes more and more important for brands to entice their in-store customers and offer them a fantastic experience. Here are a handful of ways to create the ultimate shopper experience. Deliver rich experiences Consumers are showing increasingly high expectations when it comes to shopping. The overwhelming industry research in retail last year focused on the increasing importance of offering experiential shopping